Analysis of the key drivers affecting the development of small and medium sports businesses
The aim of this study was to analyze the key drivers affecting the development of small and medium-sized sports businesses. The study employed thematic analysis and a mixed-method approach (qualitative and quantitative), collecting data through interviews, library research, and document evaluation....
Saved in:
| Main Authors: | , , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universidad de Murcia
2025-01-01
|
| Series: | Sport TK |
| Subjects: | |
| Online Access: | https://revistas.um.es/sportk/article/view/644351 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841545671640875008 |
|---|---|
| author | Mojgan Salehipour Zahraa Najafabadipour Samira Mohammadi Mohammadhosein Shohani |
| author_facet | Mojgan Salehipour Zahraa Najafabadipour Samira Mohammadi Mohammadhosein Shohani |
| author_sort | Mojgan Salehipour |
| collection | DOAJ |
| description |
The aim of this study was to analyze the key drivers affecting the development of small and medium-sized sports businesses. The study employed thematic analysis and a mixed-method approach (qualitative and quantitative), collecting data through interviews, library research, and document evaluation. A judgmental sampling method was used to select 17 participants for the qualitative part, including university professors, researchers, and sports business managers, based on their expertise and job history. Data analysis involved a three-stage coding process, with reliability ensured through coding agreement measures. For the quantitative part, a sample of 384 individuals was selected from employees of sports organizations using Cochran's formula. Based on the findings, the key drivers of sports business development include development policies, infrastructure, technical platforms, organizational frameworks, marketing indicators, strategic agility, and individual capabilities. Focusing on these categories can significantly propel the growth and sustainability of sports businesses. By aligning strategic efforts across these areas, sports organizations can enhance their competitive edge and adapt more effectively to the rapidly changing dynamics of the sports industry.
|
| format | Article |
| id | doaj-art-7b213e056b894ac1b401465b9c7e4a51 |
| institution | Kabale University |
| issn | 2340-8812 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Universidad de Murcia |
| record_format | Article |
| series | Sport TK |
| spelling | doaj-art-7b213e056b894ac1b401465b9c7e4a512025-01-11T22:17:19ZengUniversidad de MurciaSport TK2340-88122025-01-011410.6018/sportk.644351Analysis of the key drivers affecting the development of small and medium sports businessesMojgan Salehipour0Zahraa Najafabadipour1Samira Mohammadi2Mohammadhosein Shohani3Physical Education Department, Ilam University, Ilam, Iran. Department of Business Management, Faculty of Management, Firoozkooh Branch, Islamic Azad University, Iran.Department of Business Management, Faculty of Management, Firoozkooh Branch, Islamic Azad University, Iran.Young Researchers and Elite Club, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran. The aim of this study was to analyze the key drivers affecting the development of small and medium-sized sports businesses. The study employed thematic analysis and a mixed-method approach (qualitative and quantitative), collecting data through interviews, library research, and document evaluation. A judgmental sampling method was used to select 17 participants for the qualitative part, including university professors, researchers, and sports business managers, based on their expertise and job history. Data analysis involved a three-stage coding process, with reliability ensured through coding agreement measures. For the quantitative part, a sample of 384 individuals was selected from employees of sports organizations using Cochran's formula. Based on the findings, the key drivers of sports business development include development policies, infrastructure, technical platforms, organizational frameworks, marketing indicators, strategic agility, and individual capabilities. Focusing on these categories can significantly propel the growth and sustainability of sports businesses. By aligning strategic efforts across these areas, sports organizations can enhance their competitive edge and adapt more effectively to the rapidly changing dynamics of the sports industry. https://revistas.um.es/sportk/article/view/644351BusinessDevelopmentSportsAnalysis |
| spellingShingle | Mojgan Salehipour Zahraa Najafabadipour Samira Mohammadi Mohammadhosein Shohani Analysis of the key drivers affecting the development of small and medium sports businesses Sport TK Business Development Sports Analysis |
| title | Analysis of the key drivers affecting the development of small and medium sports businesses |
| title_full | Analysis of the key drivers affecting the development of small and medium sports businesses |
| title_fullStr | Analysis of the key drivers affecting the development of small and medium sports businesses |
| title_full_unstemmed | Analysis of the key drivers affecting the development of small and medium sports businesses |
| title_short | Analysis of the key drivers affecting the development of small and medium sports businesses |
| title_sort | analysis of the key drivers affecting the development of small and medium sports businesses |
| topic | Business Development Sports Analysis |
| url | https://revistas.um.es/sportk/article/view/644351 |
| work_keys_str_mv | AT mojgansalehipour analysisofthekeydriversaffectingthedevelopmentofsmallandmediumsportsbusinesses AT zahraanajafabadipour analysisofthekeydriversaffectingthedevelopmentofsmallandmediumsportsbusinesses AT samiramohammadi analysisofthekeydriversaffectingthedevelopmentofsmallandmediumsportsbusinesses AT mohammadhoseinshohani analysisofthekeydriversaffectingthedevelopmentofsmallandmediumsportsbusinesses |