La marque : entité spirituelle ou religieuse ?
Professor Benoît Heilbrunn draws on abundant resources and references from social and human sciences to conduct original research on marketing at ESCP Business School. This approach leads him to question spirituality, sacredness, and belief in the consumer society. Author of numerous books and artic...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Université du Québec à Montréal
2022-10-01
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| Series: | Communiquer |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communiquer/9510 |
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