The influence of internal marketing dimensions on organizational commitment
Internal marketing encompasses a set of carefully designed activities and strategies to attract, motivate, and foster employee loyalty. By treating employees as the organization's first customers, management seeks to cultivate positive attitudes, which, in turn, contribute to greater organizati...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Srpsko udruženje za marketing
2024-01-01
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| Series: | Marketing (Beograd. 1991) |
| Subjects: | |
| Online Access: | https://scindeks-clanci.ceon.rs/data/pdf/0354-3471/2024/0354-34712404259P.pdf |
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