L’UQAM, pionnière dans l’enseignement des relations publiques
Public relations have been slow to establish themselves as a legitimate field of study in communications, partly because of the beginnings of the profession, marked by ethically questionable practices. Building on the theoretical developments of the 1980s, including James E. Grunig’s model of excell...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2020-03-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/5129 |
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| _version_ | 1841543367126679552 |
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| author | Stéphanie Yates |
| author_facet | Stéphanie Yates |
| author_sort | Stéphanie Yates |
| collection | DOAJ |
| description | Public relations have been slow to establish themselves as a legitimate field of study in communications, partly because of the beginnings of the profession, marked by ethically questionable practices. Building on the theoretical developments of the 1980s, including James E. Grunig’s model of excellence in public relations, UQAM took the bold step of establishing, in the mid-1990s, the first program in North America entirely devoted to teaching public relations in French. From the outset, the program established close ties with practitioners; the Chaire de relations publiques et de communication marketing was created in this perspective. The research associated with this field of study will take off with the arrival of professors specializing, among other things, in risk and crisis communication, political communication, media strategies, discourse analysis, and the use of social media for public relations purposes. This research confers UQAM an important role in public relations study and a relevant reference for practitioners. |
| format | Article |
| id | doaj-art-7a3e00f5b2104c05a653ed6001da7b07 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2020-03-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-7a3e00f5b2104c05a653ed6001da7b072025-01-13T13:44:08ZengUniversité du Québec à MontréalCommuniquer2368-95872020-03-01476010.4000/communiquer.5129L’UQAM, pionnière dans l’enseignement des relations publiquesStéphanie YatesPublic relations have been slow to establish themselves as a legitimate field of study in communications, partly because of the beginnings of the profession, marked by ethically questionable practices. Building on the theoretical developments of the 1980s, including James E. Grunig’s model of excellence in public relations, UQAM took the bold step of establishing, in the mid-1990s, the first program in North America entirely devoted to teaching public relations in French. From the outset, the program established close ties with practitioners; the Chaire de relations publiques et de communication marketing was created in this perspective. The research associated with this field of study will take off with the arrival of professors specializing, among other things, in risk and crisis communication, political communication, media strategies, discourse analysis, and the use of social media for public relations purposes. This research confers UQAM an important role in public relations study and a relevant reference for practitioners.https://journals.openedition.org/communiquer/5129public relationsUniversité du Québec à Montréalexcellence model in public relationsFully Functioning Society Theory |
| spellingShingle | Stéphanie Yates L’UQAM, pionnière dans l’enseignement des relations publiques Communiquer public relations Université du Québec à Montréal excellence model in public relations Fully Functioning Society Theory |
| title | L’UQAM, pionnière dans l’enseignement des relations publiques |
| title_full | L’UQAM, pionnière dans l’enseignement des relations publiques |
| title_fullStr | L’UQAM, pionnière dans l’enseignement des relations publiques |
| title_full_unstemmed | L’UQAM, pionnière dans l’enseignement des relations publiques |
| title_short | L’UQAM, pionnière dans l’enseignement des relations publiques |
| title_sort | l uqam pionniere dans l enseignement des relations publiques |
| topic | public relations Université du Québec à Montréal excellence model in public relations Fully Functioning Society Theory |
| url | https://journals.openedition.org/communiquer/5129 |
| work_keys_str_mv | AT stephanieyates luqampionnieredanslenseignementdesrelationspubliques |