Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience
Purpose – This study aims to provide empirical evidences on how post-pandemic travel intentions are formed in relation to the influences of travel motivations and pandemic-related factors (i.e., pandemic anxiety, health consciousness, and pandemic resilience). Also, this study aims to understand...
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| Format: | Article |
| Language: | English |
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Faculty of tourism and hospitality management
2024-12-01
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| Series: | Tourism and Hospitality Management |
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| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/12_RN_Maghrifani_Permatasari |
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| _version_ | 1841551922165710848 |
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| author | Dila MAGHRIFANI Wulan PERMATASAR |
| author_facet | Dila MAGHRIFANI Wulan PERMATASAR |
| author_sort | Dila MAGHRIFANI |
| collection | DOAJ |
| description | Purpose – This study aims to provide empirical evidences on how post-pandemic travel
intentions are formed in relation to the influences of travel motivations and pandemic-related
factors (i.e., pandemic anxiety, health consciousness, and pandemic resilience). Also, this
study aims to understand the differences in this travel intentions’ formation between potential
and repeat visitors.
Methodology/Design/Approach – An online survey was distributed to Indonesian potential
and repeat visitors travelling to Australia, collecting 500 valid questionnaires. The factor
analysis and hierarchical multiple regression were used to understand the influences of travel
motivations, pandemic anxiety, health consciousness, and pandemic resilience in determining
potential and repeat visitors’ travel intentions.
Findings – The findings indicated that pandemic anxiety, health consciousness, and pandemic
resilience jointly influenced the motivation-intention relationships for both potential and repeat
visitors. Potential visitors’ travel intentions were primarily driven by pandemic resilience,
whereas repeat visitors’ intentions were significantly influenced by novelty seeking, social
seeking motivations, and health consciousness.
Originality of the research – By developing and testing a model that integrates travel
motivations and pandemic-related factors in determining potential and repeat visitors’ travel
intentions, this offers valuable insights for destination marketers, aiding in the sector’s
recovery during and following challenging times. |
| format | Article |
| id | doaj-art-78b342a8369645ccb38599bb8c606276 |
| institution | Kabale University |
| issn | 1847-3377 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Faculty of tourism and hospitality management |
| record_format | Article |
| series | Tourism and Hospitality Management |
| spelling | doaj-art-78b342a8369645ccb38599bb8c6062762025-01-09T14:20:55ZengFaculty of tourism and hospitality managementTourism and Hospitality Management1847-33772024-12-0130460761210.20867/thm.30.4.13Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and ResilienceDila MAGHRIFANI0https://orcid.org/0000-0003-2739-3345Wulan PERMATASAR1https://orcid.org/0000-0002-9545-2565Dr., Lecturer, Universitas Sebelas Maret, Faculty of Economics and Business Department of Business DigitalDr., Lecturer Universitas Sebelas Maret, Faculty of Economics and Business Department of ManagementPurpose – This study aims to provide empirical evidences on how post-pandemic travel intentions are formed in relation to the influences of travel motivations and pandemic-related factors (i.e., pandemic anxiety, health consciousness, and pandemic resilience). Also, this study aims to understand the differences in this travel intentions’ formation between potential and repeat visitors. Methodology/Design/Approach – An online survey was distributed to Indonesian potential and repeat visitors travelling to Australia, collecting 500 valid questionnaires. The factor analysis and hierarchical multiple regression were used to understand the influences of travel motivations, pandemic anxiety, health consciousness, and pandemic resilience in determining potential and repeat visitors’ travel intentions. Findings – The findings indicated that pandemic anxiety, health consciousness, and pandemic resilience jointly influenced the motivation-intention relationships for both potential and repeat visitors. Potential visitors’ travel intentions were primarily driven by pandemic resilience, whereas repeat visitors’ intentions were significantly influenced by novelty seeking, social seeking motivations, and health consciousness. Originality of the research – By developing and testing a model that integrates travel motivations and pandemic-related factors in determining potential and repeat visitors’ travel intentions, this offers valuable insights for destination marketers, aiding in the sector’s recovery during and following challenging times.https://thm.fthm.hr/images/issues/vol30no4/12_RN_Maghrifani_Permatasaritravel motivationstravel intentionspandemic anxietyhealth consciousnesspandemic resilience |
| spellingShingle | Dila MAGHRIFANI Wulan PERMATASAR Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience Tourism and Hospitality Management travel motivations travel intentions pandemic anxiety health consciousness pandemic resilience |
| title | Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience |
| title_full | Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience |
| title_fullStr | Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience |
| title_full_unstemmed | Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience |
| title_short | Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience |
| title_sort | research note understanding post covid travel intentions the role of motivations anxiety health consciousness and resilience |
| topic | travel motivations travel intentions pandemic anxiety health consciousness pandemic resilience |
| url | https://thm.fthm.hr/images/issues/vol30no4/12_RN_Maghrifani_Permatasari |
| work_keys_str_mv | AT dilamaghrifani researchnoteunderstandingpostcovidtravelintentionstheroleofmotivationsanxietyhealthconsciousnessandresilience AT wulanpermatasar researchnoteunderstandingpostcovidtravelintentionstheroleofmotivationsanxietyhealthconsciousnessandresilience |