Preliminary Discussion of Perspectives on Experimentation Product Development: A Case Study of Product Development in the Retail Industry
In this paper, I analyze “experimentation” which has recently been the focus of much attention in product development, using a grounded theory approach. In previous studies of experimentation, there have been two perspectives. The first is a study to clarify the organizational climate required for e...
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| Main Author: | |
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| Format: | Article |
| Language: | Japanese |
| Published: |
The Academic Association for Organizational Science
2024-08-01
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| Series: | AAOS Transactions |
| Subjects: | |
| Online Access: | https://www.jstage.jst.go.jp/article/aaostrans/12/4/12_2024-002/_pdf/-char/ja |
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