Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta
The waste management system remains a challenge in various countries around the world. In Indonesia, a country with a population of 275.77 million people, waste management is also a significant concern. Since the closure of the Piyungan landfill, Yogyakarta has been experiencing a waste emergency, e...
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| Format: | Article |
| Language: | English |
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EDP Sciences
2024-01-01
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| Series: | E3S Web of Conferences |
| Online Access: | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_03013.pdf |
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| _version_ | 1846139415517200384 |
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| author | Mulawarman Krisna Rosilawati Yeni Rafique Zain Iqbal Khatami Muhammad |
| author_facet | Mulawarman Krisna Rosilawati Yeni Rafique Zain Iqbal Khatami Muhammad |
| author_sort | Mulawarman Krisna |
| collection | DOAJ |
| description | The waste management system remains a challenge in various countries around the world. In Indonesia, a country with a population of 275.77 million people, waste management is also a significant concern. Since the closure of the Piyungan landfill, Yogyakarta has been experiencing a waste emergency, exacerbated by minimal public environmental awareness. Trash Hero is a non-profit organization striving to combat waste through the awareness of its members. This study aims to determine the campaign strategies employed by the Trash Hero Yogyakarta community in promoting environmental care in Yogyakarta City. The research was conducted in Yogyakarta City, involving five research informants selected using a purposive sampling technique. These informants included the Chairperson of Trash Hero (1 person), Trash Hero management (2 people), and 2 community figures. Data sources for this research included both primary and secondary data. Data collection methods comprised in-depth interviews, observation, and documentation. One of the routine agendas carried out by Trash Hero Jogjakarta is the clean-up agenda. Namely the agenda for cleaning up rubbish as well as campaigning for rubbish and environmental issues. Trash Hero also carries out campaigns related to awareness about throwing rubbish in the right place. |
| format | Article |
| id | doaj-art-76f3cf7d3dae4d28b29957cc928fe9be |
| institution | Kabale University |
| issn | 2267-1242 |
| language | English |
| publishDate | 2024-01-01 |
| publisher | EDP Sciences |
| record_format | Article |
| series | E3S Web of Conferences |
| spelling | doaj-art-76f3cf7d3dae4d28b29957cc928fe9be2024-12-06T10:16:02ZengEDP SciencesE3S Web of Conferences2267-12422024-01-015950301310.1051/e3sconf/202459503013e3sconf_iconard2024_03013Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of YogyakartaMulawarman Krisna0Rosilawati Yeni1Rafique Zain2Iqbal Khatami Muhammad3Communication Department, Universitas Muhammadiyah YogyakartaCommunication Department, Universitas Muhammadiyah YogyakartaPublic Policy Department, National University of Modern LanguagesCommunication Department, Universitas Gajah MadaThe waste management system remains a challenge in various countries around the world. In Indonesia, a country with a population of 275.77 million people, waste management is also a significant concern. Since the closure of the Piyungan landfill, Yogyakarta has been experiencing a waste emergency, exacerbated by minimal public environmental awareness. Trash Hero is a non-profit organization striving to combat waste through the awareness of its members. This study aims to determine the campaign strategies employed by the Trash Hero Yogyakarta community in promoting environmental care in Yogyakarta City. The research was conducted in Yogyakarta City, involving five research informants selected using a purposive sampling technique. These informants included the Chairperson of Trash Hero (1 person), Trash Hero management (2 people), and 2 community figures. Data sources for this research included both primary and secondary data. Data collection methods comprised in-depth interviews, observation, and documentation. One of the routine agendas carried out by Trash Hero Jogjakarta is the clean-up agenda. Namely the agenda for cleaning up rubbish as well as campaigning for rubbish and environmental issues. Trash Hero also carries out campaigns related to awareness about throwing rubbish in the right place.https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_03013.pdf |
| spellingShingle | Mulawarman Krisna Rosilawati Yeni Rafique Zain Iqbal Khatami Muhammad Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta E3S Web of Conferences |
| title | Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta |
| title_full | Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta |
| title_fullStr | Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta |
| title_full_unstemmed | Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta |
| title_short | Trash Hero Yogyakarta Community Campaign Strategy in Education of The Community Through the Environmental Care Movement in The City of Yogyakarta |
| title_sort | trash hero yogyakarta community campaign strategy in education of the community through the environmental care movement in the city of yogyakarta |
| url | https://www.e3s-conferences.org/articles/e3sconf/pdf/2024/125/e3sconf_iconard2024_03013.pdf |
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