Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision-Making Behaviour

Digital Marketing Interactions: Moderating the Relationship between Instagram Marketing and Tourist Decision-Making Behaviour

Innovative social media marketing techniques, particularly on Instagram, are being employed to connect with prospective travelers who often check these sites for destination information, reviews, recommendations, photos, videos, and experiences. This research aims to identify how Instagram marketing...

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Bibliographic Details
Main Authors: Sayani Chawla, Ritu Sood, Amit Chawla
Format: Article
Language:English
Published: Center for Policy, Research and Development Studies 2024-12-01
Series:Recoletos Multidisciplinary Research Journal
Subjects:
digital marketing interactions
instagram reels
tourist decision-making
consumer engagement
information quality of the posts
Online Access:https://rmrj.usjr.edu.ph/rmrj/index.php/RMRJ/article/view/2062
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