The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center
In the recent years, that fitness market rapidly grows, understanding of its importance and change of suggestions according to demand also revealed the importance of intangible elements as well as tangible elements. The aim of this study is to measure the relationship of atmosphere, satisfaction, an...
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| Format: | Article |
| Language: | English |
| Published: |
Selcuk University Press
2016-08-01
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| Series: | Türk Spor ve Egzersiz Dergisi |
| Subjects: | |
| Online Access: | https://dergipark.org.tr/tr/download/article-file/271392 |
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| _version_ | 1841564396813287424 |
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| author | Mehmet Oztas Ali Sevılmıs Erkan Faruk Sırın |
| author_facet | Mehmet Oztas Ali Sevılmıs Erkan Faruk Sırın |
| author_sort | Mehmet Oztas |
| collection | DOAJ |
| description | In the recent years, that fitness market rapidly
grows, understanding of its importance and change of suggestions according to
demand also revealed the importance of intangible elements as well as tangible
elements. The aim of this study is to measure the relationship of atmosphere,
satisfaction, and loyalty the customers, who are member to a private fitness
center, perceive from this center. The study group consists of 503 participants
(nmale = 465; nfemale = 38),
who are at least for six month to a private fitness center, with convenience
sampling method. In this study, “Personal Information Form”, “Perceived Leisure
Time Loyalty and Leisure Time Satisfaction Scale”, and "Fitness Center
Atmosphere Scale" were utilized. In the analysis of data, correlation and
regression analysis was used for examining the relationships between the
variables and explanatory factor analysis for fitness center scale. As a result
of the analyses, it was identified that fitness center atmosphere affected
customer satisfaction and, satisfaction, customer loyalty. This study can cause
the importance of atmosphere in the behaviors of customer satisfaction and
loyalty to be better understood. |
| format | Article |
| id | doaj-art-749a1cc8862e4418943fd44f5043405d |
| institution | Kabale University |
| issn | 2147-5652 |
| language | English |
| publishDate | 2016-08-01 |
| publisher | Selcuk University Press |
| record_format | Article |
| series | Türk Spor ve Egzersiz Dergisi |
| spelling | doaj-art-749a1cc8862e4418943fd44f5043405d2025-01-02T22:45:59ZengSelcuk University PressTürk Spor ve Egzersiz Dergisi2147-56522016-08-01182103112154The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness centerMehmet OztasAli Sevılmıs0Erkan Faruk Sırın1SELCUK UNIVSELCUK UNIVIn the recent years, that fitness market rapidly grows, understanding of its importance and change of suggestions according to demand also revealed the importance of intangible elements as well as tangible elements. The aim of this study is to measure the relationship of atmosphere, satisfaction, and loyalty the customers, who are member to a private fitness center, perceive from this center. The study group consists of 503 participants (nmale = 465; nfemale = 38), who are at least for six month to a private fitness center, with convenience sampling method. In this study, “Personal Information Form”, “Perceived Leisure Time Loyalty and Leisure Time Satisfaction Scale”, and "Fitness Center Atmosphere Scale" were utilized. In the analysis of data, correlation and regression analysis was used for examining the relationships between the variables and explanatory factor analysis for fitness center scale. As a result of the analyses, it was identified that fitness center atmosphere affected customer satisfaction and, satisfaction, customer loyalty. This study can cause the importance of atmosphere in the behaviors of customer satisfaction and loyalty to be better understood.https://dergipark.org.tr/tr/download/article-file/271392fitness centersfitness center atmospherecustomer satisfactioncustomer loyalty |
| spellingShingle | Mehmet Oztas Ali Sevılmıs Erkan Faruk Sırın The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center Türk Spor ve Egzersiz Dergisi fitness centers fitness center atmosphere customer satisfaction customer loyalty |
| title | The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center |
| title_full | The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center |
| title_fullStr | The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center |
| title_full_unstemmed | The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center |
| title_short | The relationship of atmosphere, satisfaction, and loyalty: Sample of a fitness center |
| title_sort | relationship of atmosphere satisfaction and loyalty sample of a fitness center |
| topic | fitness centers fitness center atmosphere customer satisfaction customer loyalty |
| url | https://dergipark.org.tr/tr/download/article-file/271392 |
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