Les symboles bibliques dans la publicité : développement, contextes, conflits
For about three decades, advertisement has been using, implicitly or explicitly, biblical and Christian quotes. It diverts them or turn them into metaphors in playful, evocative, or humoristic ways. This study will analyze a certain number of examples, from France and Germany essentially, and will f...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2022-10-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/9513 |
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| _version_ | 1841543315830341632 |
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| author | Jérôme Cottin |
| author_facet | Jérôme Cottin |
| author_sort | Jérôme Cottin |
| collection | DOAJ |
| description | For about three decades, advertisement has been using, implicitly or explicitly, biblical and Christian quotes. It diverts them or turn them into metaphors in playful, evocative, or humoristic ways. This study will analyze a certain number of examples, from France and Germany essentially, and will focus on their contextualization and their reception. It will present a few advertisements that have been the object of contestation, sometimes virulent, in France. It will show the recent evolution of this phenomenon, which sees these religious allusions evolve towards the evocation of an orientalizing spirituality, privileging wellbeing, and the personal aspiration to happiness. |
| format | Article |
| id | doaj-art-7435fbc8af2d4ad49cb73e3e1f328c83 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2022-10-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-7435fbc8af2d4ad49cb73e3e1f328c832025-01-13T13:44:19ZengUniversité du Québec à MontréalCommuniquer2368-95872022-10-0134213210.4000/communiquer.9513Les symboles bibliques dans la publicité : développement, contextes, conflitsJérôme CottinFor about three decades, advertisement has been using, implicitly or explicitly, biblical and Christian quotes. It diverts them or turn them into metaphors in playful, evocative, or humoristic ways. This study will analyze a certain number of examples, from France and Germany essentially, and will focus on their contextualization and their reception. It will present a few advertisements that have been the object of contestation, sometimes virulent, in France. It will show the recent evolution of this phenomenon, which sees these religious allusions evolve towards the evocation of an orientalizing spirituality, privileging wellbeing, and the personal aspiration to happiness.https://journals.openedition.org/communiquer/9513religionAdvertisementChristianitybibleartistic and cultural quotesconflicts of interpretation |
| spellingShingle | Jérôme Cottin Les symboles bibliques dans la publicité : développement, contextes, conflits Communiquer religion Advertisement Christianity bible artistic and cultural quotes conflicts of interpretation |
| title | Les symboles bibliques dans la publicité : développement, contextes, conflits |
| title_full | Les symboles bibliques dans la publicité : développement, contextes, conflits |
| title_fullStr | Les symboles bibliques dans la publicité : développement, contextes, conflits |
| title_full_unstemmed | Les symboles bibliques dans la publicité : développement, contextes, conflits |
| title_short | Les symboles bibliques dans la publicité : développement, contextes, conflits |
| title_sort | les symboles bibliques dans la publicite developpement contextes conflits |
| topic | religion Advertisement Christianity bible artistic and cultural quotes conflicts of interpretation |
| url | https://journals.openedition.org/communiquer/9513 |
| work_keys_str_mv | AT jeromecottin lessymbolesbibliquesdanslapublicitedeveloppementcontextesconflits |