Perceived greenwashing and its impact on eco-friendly product purchase
Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
University of the Algarve - ESGHT - CIEO
2024-04-01
|
| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://www.tmstudies.net/index.php/ectms/article/view/2420 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1841554380560531456 |
|---|---|
| author | Alireza Shabani shojaei Belem Barbosa Zaila Oliveira |
| author_facet | Alireza Shabani shojaei Belem Barbosa Zaila Oliveira |
| author_sort | Alireza Shabani shojaei |
| collection | DOAJ |
| description | Notwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication. |
| format | Article |
| id | doaj-art-740b8c2813d24c66b74ffc722840048b |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2024-04-01 |
| publisher | University of the Algarve - ESGHT - CIEO |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-740b8c2813d24c66b74ffc722840048b2025-01-08T13:55:28ZengUniversity of the Algarve - ESGHT - CIEOTourism & Management Studies2182-84662024-04-01202112Perceived greenwashing and its impact on eco-friendly product purchase Alireza Shabani shojaei 0Belem Barbosa 1Zaila Oliveira 2School of Economics and Management, University of Porto Research Unit on Governance, Competitiveness and Public Policies (GOVCOPP), Center for Economics and Finance at UPorto (cef.up), School of Economics and Management, University of PortoResearch Unit in Business Sciences and Sustainability - UNICES; Center for Organizational and Social Studies-CEOS.PP; University of Maia-ISMAI; Higher Institute of Accounting and Administration of Aveiro, University of AveiroNotwithstanding the increasing commitment of managers toward environmental sustainability, consumer skepticism remains widespread, often resulting in perceptions of greenwashing. Although greenwashing has been studied by researchers, there is a lack of understanding of how consumers' Perceived greenwashing affects their consumption behavior. The current study aims to investigate how perceived greenwashing impacts consumers’ purchasing behavior of environmentally friendly products. The study used the “theory of planned behavior” and the “theory of perceived risk”. For data analysis, SmartPLS3 was employed. Results confirm that the perceived greenwashing leads to a decrease in the attitude, purchase intention, and purchase behavior of eco-friendly products. Both perceived risk and perceived differentiation also were found to influence purchase intention. These findings confirm the negative impact of greenwashing perception on consumer behavior and highlight the need for transparency and clear environmental claims in product communication.https://www.tmstudies.net/index.php/ectms/article/view/2420greenwashingeco-friendly productsenvironmental sustainabilityconsumer behavior |
| spellingShingle | Alireza Shabani shojaei Belem Barbosa Zaila Oliveira Perceived greenwashing and its impact on eco-friendly product purchase Tourism & Management Studies greenwashing eco-friendly products environmental sustainability consumer behavior |
| title | Perceived greenwashing and its impact on eco-friendly product purchase |
| title_full | Perceived greenwashing and its impact on eco-friendly product purchase |
| title_fullStr | Perceived greenwashing and its impact on eco-friendly product purchase |
| title_full_unstemmed | Perceived greenwashing and its impact on eco-friendly product purchase |
| title_short | Perceived greenwashing and its impact on eco-friendly product purchase |
| title_sort | perceived greenwashing and its impact on eco friendly product purchase |
| topic | greenwashing eco-friendly products environmental sustainability consumer behavior |
| url | https://www.tmstudies.net/index.php/ectms/article/view/2420 |
| work_keys_str_mv | AT alirezashabanishojaei perceivedgreenwashinganditsimpactonecofriendlyproductpurchase AT belembarbosa perceivedgreenwashinganditsimpactonecofriendlyproductpurchase AT zailaoliveira perceivedgreenwashinganditsimpactonecofriendlyproductpurchase |