The influence of music tempo on consumer behavior at grocery stores

The influence of music tempo on consumer behavior at grocery stores

Music is the art of sound arranged in such a way as to produce beautiful rhythms, melodies and harmonies. Music itself has been widely used as background sound in various fields, one of which is the retail business. This research aims to see the influence of the type of music tempo on consumer purch...

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Bibliographic Details
Main Authors: Inna Septyowati, Atyanti Dyah Prabaswari, Amarria Dila Sari, Hari Purnomo, Ade Irawan
Format: Article
Language:Indonesian
Published: Universitas Pembangunan Nasional "Veteran" Yogyakarta 2024-12-01
Series:OPSI
Subjects:
cognitive
ergonomic
music tempo
behavior
Online Access:http://jurnal.upnyk.ac.id/index.php/opsi/article/view/11461
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