Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model

Healthy Lifestyle Motivators of Willingness to Consume Healthy Food Brands: An Integrative Model

This study evaluated how healthy lifestyle motivators (MHLs) influence the Peruvian market’s willingness to consume healthy food (WCHBF). The main objective was to analyze the relationship of variables, such as attitude (ATT), perceived behavioral control (PBC), self-identity (SI), and moral norms (...

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Bibliographic Details
Main Authors: Elizabeth Emperatriz García-Salirrosas, Manuel Escobar-Farfán, Jorge Alberto Esponda-Perez, Miluska Villar-Guevara, Rafael Fernando Rondon-Eusebio, Ghenkis Ezcurra-Zavaleta, Elena Matilde Urraca-Vergara, Mauricio Guerra-Velásquez
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Foods
Subjects:
healthy lifestyle motivators
healthy food consumption
self-identity
attitudes
moral norms
consumer behavior
Online Access:https://www.mdpi.com/2304-8158/14/1/125
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