The Whistles of George Wallace: Gender and Emotions in the 1968 Presidential Campaign
Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional respons...
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| Format: | Article |
| Language: | English |
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European Association for American Studies
2019-03-01
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| Series: | European Journal of American Studies |
| Subjects: | |
| Online Access: | https://journals.openedition.org/ejas/14454 |
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| Summary: | Gender and emotions are important factors in the rise of modern U.S. conservatism. This article examines the 1968 presidential election as a pivotal moment in the development of the New Right. During that campaign, George Wallace practiced a masculine political style that evoked an emotional response from anxious voters who felt alienated and angry. Wallace set the stage for a conservative political strategy that remains effective until this day. |
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| ISSN: | 1991-9336 |