Wine growers’ propensity to adopt digital precision farming technologies: integrating risk attitudes to the Technology Acceptance Model
The objective of this study is to explore the propensity of wine growers to implement precision agriculture technologies in their core business. The investigation will focus on the main cognitive, social and risk factors affecting this intention. The Technology Acceptance Model, TAM2, integrated wit...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Elsevier
2025-12-01
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| Series: | Research in Globalization |
| Subjects: | |
| Online Access: | http://www.sciencedirect.com/science/article/pii/S2590051X25000310 |
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