Factors affecting attitudes toward e-shopping in the United Arab Emirates
This study examines shoppers’ attitudes toward online shopping in the United Arab Emirates (UAE). The researchers investigate the effects of perceived benefits, trust, electronic word of mouth (e-WOM) and perceived website quality as antecedents shaping buyer attitudes. The researchers also investig...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2025-12-01
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| Series: | Cogent Business & Management |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23311975.2024.2442542 |
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| Summary: | This study examines shoppers’ attitudes toward online shopping in the United Arab Emirates (UAE). The researchers investigate the effects of perceived benefits, trust, electronic word of mouth (e-WOM) and perceived website quality as antecedents shaping buyer attitudes. The researchers also investigated the effect of e-WOM and perceived website quality on the development of trust in shopping websites. A sample of 236 online shoppers was included in the survey. Correlation and hierarchical regression analyses were used to test the hypothesized relationships. The findings reveal that perceived benefits, e-WOM, and trust are significant determinants of a positive attitude toward e-shopping. Perceived website quality and e-WOM are direct predictors of trust. This study deepens the understanding of online shoppers’ attitudes toward e-shopping and their perceptions of its benefits, e-WOM, website quality, and trust. Importantly, this study outlines and discusses practical implications for e-marketers in the UAE. |
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| ISSN: | 2331-1975 |