APA (7th ed.) Citation

Barbosa, B., Rocha, A., & Pina, L. Guerrilla marketing on Facebook: A mixed-method study on the effects on brand image and content sharing intentions. University of the Algarve - ESGHT - CIEO.

Chicago Style (17th ed.) Citation

Barbosa, Belem, Anabela Rocha, and Leandro Pina. Guerrilla Marketing on Facebook: A Mixed-method Study on the Effects on Brand Image and Content Sharing Intentions. University of the Algarve - ESGHT - CIEO.

MLA (9th ed.) Citation

Barbosa, Belem, et al. Guerrilla Marketing on Facebook: A Mixed-method Study on the Effects on Brand Image and Content Sharing Intentions. University of the Algarve - ESGHT - CIEO.