The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products

The Influence of Digital Marketing, Brand Awareness, and Product Quality on Purchase Decisions for Somethinc Skincare Products

This study aims to analyze the influence of digital marketing, brand awareness, and product quality on purchasing decisions for Somethinc skincare products. The research participants consisted of Somethinc product users in Surakarta, with a sample size of 179 respondents. A quantitative approach wa...

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Bibliographic Details
Main Authors: Galuh Malakiano, Ihwan Susila
Format: Article
Language:English
Published: Universitas KH Abdul Chalim, Prodi Ekonomi Syariah 2025-01-01
Series:Indonesian Interdisciplinary Journal of Sharia Economics
Subjects:
Digital Marketing
Brand Awareness
Product Qualilty
Purchasing Decisions
Online Access:https://e-journal.uac.ac.id/index.php/iijse/article/view/6120
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