Challenges of implementing AI marketing in e-commerce businesses in North Macedonia
This study delves into the complex landscape of e-commerce in North Macedonia, focusing on the challenges encountered by e-commerce businesses in the implementation of Artificial Intelligence (AI) marketing strategies. Through a comprehensive survey involving 115 active participants in the e-commerc...
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | deu |
| Published: |
DOBA Business School Maribor
2024-11-01
|
| Series: | Mednarodno Inovativno Poslovanje |
| Subjects: | |
| Online Access: | https://journal.doba.si/OJS/index.php/jimb/article/view/367 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
