Relevance of universities in a complex context: Purpose and identity as strategic and inspirational elements of institutional communication
This article argues that the purpose of universities and the way they are articulated offer the opportunity to be relevant in an uncertain educational context. The connection between purpose, mission, identity and culture is the primary concern of university governance. This chapter explores the rol...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Taylor & Francis Group
2024-07-01
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| Series: | Church, Communication and Culture |
| Subjects: | |
| Online Access: | https://www.tandfonline.com/doi/10.1080/23753234.2024.2407475 |
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