EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM
This paper delves into the critical interplay between management and marketing, emphasizing their strategic interdependence and the collective value they bring to organizational success. While management provides the structural framework and resource optimization essential for operational effici...
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| Format: | Article |
| Language: | English |
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Academica Brâncuşi
2024-12-01
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| Series: | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
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| Online Access: | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/12_Chivu.pdf |
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| _version_ | 1841560780921634816 |
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| author | CHIVU IACOB DANIEL |
| author_facet | CHIVU IACOB DANIEL |
| author_sort | CHIVU IACOB DANIEL |
| collection | DOAJ |
| description | This paper delves into the critical interplay between management and marketing, emphasizing their strategic
interdependence and the collective value they bring to organizational success. While management provides the
structural framework and resource optimization essential for operational efficiency, marketing focuses on
understanding and fulfilling customer needs through dynamic and innovative strategies. The integration of these two
domains is essential in navigating today's rapidly evolving business landscape, where agility and collaboration often
determine success.
Through a detailed exploration of theoretical frameworks and real-world case studies, this study highlights how
organizations can harness the synergy between management and marketing to achieve competitive advantages. Topics
discussed include the mutual influence of these functions, the role of data-driven decision-making, and the impact of
leadership and organizational culture on fostering collaboration.
The paper also examines common challenges such as communication barriers, resource constraints, and siloed
operations that hinder effective integration. Opportunities to overcome these obstacles are explored, including the
adoption of digital technologies, the development of cross-functional teams, and the implementation of shared
performance metrics.
Ultimately, this study underscores the importance of a cohesive strategy that aligns internal capabilities with
market demands. By adopting such an approach, businesses can enhance customer satisfaction, drive innovation, and
achieve sustainable growth. Recommendations for practitioners include leveraging digital tools, fostering leadership
alignment, and creating a culture of collaboration. The findings also pave the way for future research into how
emerging technologies and global market trends will further shape the relationship between management and
marketing. |
| format | Article |
| id | doaj-art-6fefc12d0ac54de89e2b483a52bf169b |
| institution | Kabale University |
| issn | 1844-7007 2344-3685 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Academica Brâncuşi |
| record_format | Article |
| series | Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie |
| spelling | doaj-art-6fefc12d0ac54de89e2b483a52bf169b2025-01-03T15:35:36ZengAcademica BrâncuşiAnalele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie1844-70072344-36852024-12-0126108113EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGMCHIVU IACOB DANIEL0ASSOCIATE PH.D, “CONSTANTIN BRANCUSI” UNIVERSITY OF TÂRGU JIUThis paper delves into the critical interplay between management and marketing, emphasizing their strategic interdependence and the collective value they bring to organizational success. While management provides the structural framework and resource optimization essential for operational efficiency, marketing focuses on understanding and fulfilling customer needs through dynamic and innovative strategies. The integration of these two domains is essential in navigating today's rapidly evolving business landscape, where agility and collaboration often determine success. Through a detailed exploration of theoretical frameworks and real-world case studies, this study highlights how organizations can harness the synergy between management and marketing to achieve competitive advantages. Topics discussed include the mutual influence of these functions, the role of data-driven decision-making, and the impact of leadership and organizational culture on fostering collaboration. The paper also examines common challenges such as communication barriers, resource constraints, and siloed operations that hinder effective integration. Opportunities to overcome these obstacles are explored, including the adoption of digital technologies, the development of cross-functional teams, and the implementation of shared performance metrics. Ultimately, this study underscores the importance of a cohesive strategy that aligns internal capabilities with market demands. By adopting such an approach, businesses can enhance customer satisfaction, drive innovation, and achieve sustainable growth. Recommendations for practitioners include leveraging digital tools, fostering leadership alignment, and creating a culture of collaboration. The findings also pave the way for future research into how emerging technologies and global market trends will further shape the relationship between management and marketing.https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/12_Chivu.pdfmanagementmarketingstrategic synergyorganizational successcollaboration. |
| spellingShingle | CHIVU IACOB DANIEL EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM Analele Universităţii Constantin Brâncuşi din Târgu Jiu : Seria Economie management marketing strategic synergy organizational success collaboration. |
| title | EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM |
| title_full | EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM |
| title_fullStr | EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM |
| title_full_unstemmed | EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM |
| title_short | EXPLORING THE SYNERGY BETWEEN MANAGEMENT AND MARKETING: A STRATEGIC PARADIGM |
| title_sort | exploring the synergy between management and marketing a strategic paradigm |
| topic | management marketing strategic synergy organizational success collaboration. |
| url | https://www.utgjiu.ro/revista/ec/pdf/2024-06,%20Volumul%20II/12_Chivu.pdf |
| work_keys_str_mv | AT chivuiacobdaniel exploringthesynergybetweenmanagementandmarketingastrategicparadigm |