Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil
Institutional theory highlights that organizational success relies not only on resource availability but also on acceptance within its environment. Institutional isomorphism refers to the tendency of organizations within the same industry to adopt similar structures and strategies due to shared envi...
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| Language: | English |
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Institut Teknologi Sepuluh Nopember Surabaya
2024-12-01
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| Series: | Jurnal Sosial Humaniora |
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| Online Access: | https://iptek.its.ac.id/index.php/jsh/article/view/20525/8887 |
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| author | Muthia Pramesti |
| author_facet | Muthia Pramesti |
| author_sort | Muthia Pramesti |
| collection | DOAJ |
| description | Institutional theory highlights that organizational success relies not only on resource availability but also on acceptance within its environment. Institutional isomorphism refers to the tendency of organizations within the same industry to adopt similar structures and strategies due to shared environmental pressures. In the context of micro and small enterprises (MSEs), digitalization has become a pivotal factor influencing business processes. Female MSEs exhibit diverse responses to digitalization, driven by the COVID-19 pandemic and market demands to enter digital commerce. This study investigates the strategies female MSEs employ to adapt to digital technology. Using a qualitative approach, in-depth interviews were conducted in September 2022 with female MSEs in Depok. The findings reveal that normative and mimetic isomorphism are dominant strategies, while coercive isomorphism is absent. Challenges in adopting digitalization stem from both personal and external factors. Despite these obstacles, female MSEs recognize the significance of digitalization for business sustainability. To address adaptation issues, many rely on support from family and community networks, facilitating the integration of digital tools into their operations. This collaborative approach underscores the importance of social support in overcoming barriers to digital transformation within MSEs. |
| format | Article |
| id | doaj-art-6fcb214d73b3431f84eac21a500b89ac |
| institution | Kabale University |
| issn | 1979-5521 2443-3527 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Institut Teknologi Sepuluh Nopember Surabaya |
| record_format | Article |
| series | Jurnal Sosial Humaniora |
| spelling | doaj-art-6fcb214d73b3431f84eac21a500b89ac2025-01-03T02:38:25ZengInstitut Teknologi Sepuluh Nopember SurabayaJurnal Sosial Humaniora1979-55212443-35272024-12-011702123134http://dx.doi.org/10.12962/j24433527.v17i2.20525Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan KecilMuthia Pramesti0https://orcid.org/0000-0002-8382-0850Department of Management, Faculty of Economics and Business, Universitas IndonesiaInstitutional theory highlights that organizational success relies not only on resource availability but also on acceptance within its environment. Institutional isomorphism refers to the tendency of organizations within the same industry to adopt similar structures and strategies due to shared environmental pressures. In the context of micro and small enterprises (MSEs), digitalization has become a pivotal factor influencing business processes. Female MSEs exhibit diverse responses to digitalization, driven by the COVID-19 pandemic and market demands to enter digital commerce. This study investigates the strategies female MSEs employ to adapt to digital technology. Using a qualitative approach, in-depth interviews were conducted in September 2022 with female MSEs in Depok. The findings reveal that normative and mimetic isomorphism are dominant strategies, while coercive isomorphism is absent. Challenges in adopting digitalization stem from both personal and external factors. Despite these obstacles, female MSEs recognize the significance of digitalization for business sustainability. To address adaptation issues, many rely on support from family and community networks, facilitating the integration of digital tools into their operations. This collaborative approach underscores the importance of social support in overcoming barriers to digital transformation within MSEs.https://iptek.its.ac.id/index.php/jsh/article/view/20525/8887institutional isomorphismmimeticdigitalentrepreneurshipmicro and smallfemale entrepreneur |
| spellingShingle | Muthia Pramesti Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil Jurnal Sosial Humaniora institutional isomorphism mimetic digital entrepreneurship micro and small female entrepreneur |
| title | Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil |
| title_full | Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil |
| title_fullStr | Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil |
| title_full_unstemmed | Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil |
| title_short | Strategi Respon atas Digitalisasi Bisnis pada Perempuan Pelaku Usaha Mikro dan Kecil |
| title_sort | strategi respon atas digitalisasi bisnis pada perempuan pelaku usaha mikro dan kecil |
| topic | institutional isomorphism mimetic digital entrepreneurship micro and small female entrepreneur |
| url | https://iptek.its.ac.id/index.php/jsh/article/view/20525/8887 |
| work_keys_str_mv | AT muthiapramesti strategiresponatasdigitalisasibisnispadaperempuanpelakuusahamikrodankecil |