Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh

The Total Quality Management (TQM) approach has gained significant attention in the Higher Education (HE) sectors worldwide, originating in the United States in the mid-1980s to drive continuous improvement within higher education institutions (HEIs). While TQM has been widely embraced in developed...

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Main Authors: Md Mashiur Rahman, Salma Nasrin
Format: Article
Language:English
Published: Elsevier 2024-01-01
Series:Social Sciences and Humanities Open
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2590291124001943
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author Md Mashiur Rahman
Salma Nasrin
author_facet Md Mashiur Rahman
Salma Nasrin
author_sort Md Mashiur Rahman
collection DOAJ
description The Total Quality Management (TQM) approach has gained significant attention in the Higher Education (HE) sectors worldwide, originating in the United States in the mid-1980s to drive continuous improvement within higher education institutions (HEIs). While TQM has been widely embraced in developed nations to evaluate service quality in HEIs, its application in developing countries remains relatively unexplored and fragmented. This study aims to fill this gap by investigating students' perceived service quality in HEIs in Bangladesh using the TQM approach. Data collected from 384 respondents across four established public universities in Bangladesh were analyzed using partial least squares-structural equation modeling (PLS-SEM) and SmartPLS 3.0 software. The findings underscore significant barriers to service quality perception at HEIs in Bangladesh, including a deficient learning environment, ineffective student relationship management, student dissatisfaction, limited student involvement, and inadequate student focus. Therefore, addressing these challenges is crucial for policymakers and practitioners to maintain service quality standards and improve educational outcomes at HEIs in developing countries.
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spelling doaj-art-6e52595fe6f04deab02a57d735d70a072024-11-21T06:05:42ZengElsevierSocial Sciences and Humanities Open2590-29112024-01-0110100997Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in BangladeshMd Mashiur Rahman0Salma Nasrin1Professional Teacher Education, Tampere University of Applied Sciences (TAMK), Tampere, Finland; Corresponding author.School of Public Affairs, University of Science and Technology of China (USTC), ChinaThe Total Quality Management (TQM) approach has gained significant attention in the Higher Education (HE) sectors worldwide, originating in the United States in the mid-1980s to drive continuous improvement within higher education institutions (HEIs). While TQM has been widely embraced in developed nations to evaluate service quality in HEIs, its application in developing countries remains relatively unexplored and fragmented. This study aims to fill this gap by investigating students' perceived service quality in HEIs in Bangladesh using the TQM approach. Data collected from 384 respondents across four established public universities in Bangladesh were analyzed using partial least squares-structural equation modeling (PLS-SEM) and SmartPLS 3.0 software. The findings underscore significant barriers to service quality perception at HEIs in Bangladesh, including a deficient learning environment, ineffective student relationship management, student dissatisfaction, limited student involvement, and inadequate student focus. Therefore, addressing these challenges is crucial for policymakers and practitioners to maintain service quality standards and improve educational outcomes at HEIs in developing countries.http://www.sciencedirect.com/science/article/pii/S2590291124001943Service qualityTotal quality managementHigher education institutionsBangladesh
spellingShingle Md Mashiur Rahman
Salma Nasrin
Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh
Social Sciences and Humanities Open
Service quality
Total quality management
Higher education institutions
Bangladesh
title Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh
title_full Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh
title_fullStr Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh
title_full_unstemmed Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh
title_short Perceived service quality at higher education institutions: A study on the success factors of total quality management practices in Bangladesh
title_sort perceived service quality at higher education institutions a study on the success factors of total quality management practices in bangladesh
topic Service quality
Total quality management
Higher education institutions
Bangladesh
url http://www.sciencedirect.com/science/article/pii/S2590291124001943
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AT salmanasrin perceivedservicequalityathighereducationinstitutionsastudyonthesuccessfactorsoftotalqualitymanagementpracticesinbangladesh