Optimal Decision-Making in a Green Supply Chain Duopoly: A Comparative Analysis of Subsidy Strategies with Data-Driven Marketing

Optimal Decision-Making in a Green Supply Chain Duopoly: A Comparative Analysis of Subsidy Strategies with Data-Driven Marketing

In the current context of severe environmental challenges and climate change, the low-carbon green development model has become an international consensus. This study establishes a green supply chain duopoly competition model, considering two types of government subsidies and data-driven marketing (...

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Bibliographic Details
Main Authors: Yao Yao, Shaoqing Geng, Jianhui Chen, Feng Shen, Huajun Tang
Format: Article
Language:English
Published: MDPI AG 2025-03-01
Series:Mathematics
Subjects:
duopoly competition model
government subsidy
data-driven marketing
green level
contract coordination
Online Access:https://www.mdpi.com/2227-7390/13/6/965
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