The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic

This study investigated the metaphoricity of the noun “corruption” in the manifestos of Ghana’s two leading parties: the New Patriotic Party (NPP) and the National Democratic Congress (NDC). The study explored how metaphors have shaped the political narrative on corruption from 1996 to 2024 through...

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Main Authors: Daniel Dwamena Ofosu, Sanka Washew
Format: Article
Language:English
Published: Noyam Journals 2024-12-01
Series:E-Journal of Humanities, Arts and Social Sciences
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Online Access:https://noyam.org/wp-content/uploads/2024/12/EHASS20245164.pdf
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author Daniel Dwamena Ofosu
Sanka Washew
author_facet Daniel Dwamena Ofosu
Sanka Washew
author_sort Daniel Dwamena Ofosu
collection DOAJ
description This study investigated the metaphoricity of the noun “corruption” in the manifestos of Ghana’s two leading parties: the New Patriotic Party (NPP) and the National Democratic Congress (NDC). The study explored how metaphors have shaped the political narrative on corruption from 1996 to 2024 through the use of Conceptual Metaphor Theory (CMT). Data on the word corruption from 14 manifestos were analysed for its metaphorical expressions based on the imprints of the preceding verb and other collocates. The findings revealed that corruption is metaphorically framed as war, disease, bushfire, business, and commodity. Opposition parties used these metaphors more frequently to critique incumbent governments and influence voters. The study highlights the strategic use of metaphors in shaping public perceptions of corruption, suggesting that metaphorical language serves as a powerful rhetorical tool in political discourse that influences electoral outcomes and governance narratives. This study contributes to the growing body of literature on political discourse by demonstrating how metaphorical language shapes the public’s perception of corruption.
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spelling doaj-art-6dcb8c7dc4bb4daeb541a434468bbbb32025-01-06T14:02:56ZengNoyam JournalsE-Journal of Humanities, Arts and Social Sciences2720-77222024-12-0151627342749https://doi.org/10.38159/ehass.20245164The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth RepublicDaniel Dwamena Ofosu0https://orcid.org/0009-0002-5201-0721Sanka Washew1https://orcid.org/0009-0007-6090-1053Department of Languages, Abetifi Presbyterian College of Education, Abetifi-Kwahu, GhanaDepartment of English, Kwame Nkrumah University of Science and Technology, Kumasi, GhanaThis study investigated the metaphoricity of the noun “corruption” in the manifestos of Ghana’s two leading parties: the New Patriotic Party (NPP) and the National Democratic Congress (NDC). The study explored how metaphors have shaped the political narrative on corruption from 1996 to 2024 through the use of Conceptual Metaphor Theory (CMT). Data on the word corruption from 14 manifestos were analysed for its metaphorical expressions based on the imprints of the preceding verb and other collocates. The findings revealed that corruption is metaphorically framed as war, disease, bushfire, business, and commodity. Opposition parties used these metaphors more frequently to critique incumbent governments and influence voters. The study highlights the strategic use of metaphors in shaping public perceptions of corruption, suggesting that metaphorical language serves as a powerful rhetorical tool in political discourse that influences electoral outcomes and governance narratives. This study contributes to the growing body of literature on political discourse by demonstrating how metaphorical language shapes the public’s perception of corruption.https://noyam.org/wp-content/uploads/2024/12/EHASS20245164.pdfcorruptionghanamanifestometaphorndcnpp
spellingShingle Daniel Dwamena Ofosu
Sanka Washew
The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic
E-Journal of Humanities, Arts and Social Sciences
corruption
ghana
manifesto
metaphor
ndc
npp
title The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic
title_full The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic
title_fullStr The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic
title_full_unstemmed The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic
title_short The Metaphoricity of Corruption: Exploring Ghana's Electoral Manifestos under the Fourth Republic
title_sort metaphoricity of corruption exploring ghana s electoral manifestos under the fourth republic
topic corruption
ghana
manifesto
metaphor
ndc
npp
url https://noyam.org/wp-content/uploads/2024/12/EHASS20245164.pdf
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