The influence of red and blue font color on intertemporal choice: the mediating roles of time perception and dimensional difference comparison
Abstract Background Intertemporal choices are the process by which people make choices about losses or gains at different points in time (near or far). To explore the relationship between font color and intertemporal choice and to examine the serial mediation of time perception and intradimensional...
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Main Authors: | Kai Zhang, Hui Jiang, Xiaowei Geng |
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Format: | Article |
Language: | English |
Published: |
BMC
2025-01-01
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Series: | BMC Psychology |
Subjects: | |
Online Access: | https://doi.org/10.1186/s40359-024-02332-1 |
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