The influence of red and blue font color on intertemporal choice: the mediating roles of time perception and dimensional difference comparison

Abstract Background Intertemporal choices are the process by which people make choices about losses or gains at different points in time (near or far). To explore the relationship between font color and intertemporal choice and to examine the serial mediation of time perception and intradimensional...

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Bibliographic Details
Main Authors: Kai Zhang, Hui Jiang, Xiaowei Geng
Format: Article
Language:English
Published: BMC 2025-01-01
Series:BMC Psychology
Subjects:
Online Access:https://doi.org/10.1186/s40359-024-02332-1
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