Exploring value co-creation strategies to improve e-reputation in the hotel industry: insights from Fez, Morocco

Exploring value co-creation strategies to improve e-reputation in the hotel industry: insights from Fez, Morocco

In the context of a rapidly evolving digital landscape, the co-creation of value with customers has gained importance in both academic and business realms, particularly within the hospitality sector. This study aims to analyze the integration of value co-creation strategies to enhance the online rep...

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Bibliographic Details
Main Authors: Youssra Lazrak, Amina El Idrissi Tissafi, Rachid Boukharrazi
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-11-01
Series:Innovative Marketing
Subjects:
adaptability
customer experience
digital transformation
e-reputation
hospitality management
innovation strategies
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21034/IM_2024_04_Lazrak.pdf
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https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21034/IM_2024_04_Lazrak.pdf

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