A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media

Instead, the use of hadith memes among Muslim communities is rampant, and the study of hadith memes is scarce. This study, therefore, aims to examine the use of hadith memes by millennial Ulama and the types and content of hadith memes disseminated and exchanged in the virtual world by millennial Ul...

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Main Authors: Ermawati Usman, Nurdin Nurdin, Ashir Ahmed, Miftachul Huda
Format: Article
Language:English
Published: IAIN Pontianak 2023-12-01
Series:Al-Albab
Subjects:
Online Access:https://jurnaliainpontianak.or.id/index.php/alalbab/article/view/2778
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author Ermawati Usman
Nurdin Nurdin
Ashir Ahmed
Miftachul Huda
author_facet Ermawati Usman
Nurdin Nurdin
Ashir Ahmed
Miftachul Huda
author_sort Ermawati Usman
collection DOAJ
description Instead, the use of hadith memes among Muslim communities is rampant, and the study of hadith memes is scarce. This study, therefore, aims to examine the use of hadith memes by millennial Ulama and the types and content of hadith memes disseminated and exchanged in the virtual world by millennial Ulama. This study built thematic hadith memes based on their contents and formats on social media platforms using Rajan's (2015) theory of religious memes. This study employed a netnography method, collecting data from the social media sites Facebook and WhatsApp of Islamic millennial Ulama. We used a thematic approach in analyzing the data. Our results show that hadith memes disseminated on social media sites fall into four themes. The first theme is prayer hadith memes that present the traditions of prayers in Islam. The second theme is hadith memes related to sacrifice, which depict messages of Muslims' willingness to practice gratitude and to sacrifice to do things according to Allah's will. The third theme of the hadith memes is that they present messages about the afterlife, which tells about the end of life, such as life in the grave, hell, and heaven. The last theme is hadith memes about tolerance, which tell about the importance of living in tolerance and respecting each other. We conclude that our study contributed to understanding the distribution of hadith meme themes in the virtual world to enhance the sharing and exchange of Islamic teachings.
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spelling doaj-art-69e927b8a60f4ef2b9c2994ab82627d32025-01-15T13:52:03ZengIAIN PontianakAl-Albab0216-61432502-83402023-12-0112217118810.24260/alalbab.v12i2.27781214A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social MediaErmawati Usman0Nurdin Nurdin1Ashir Ahmed2Miftachul Huda3Universitas Islam Negeri Datokarama PaluUniversitas Islam Negeri Datokarama PaluSwinburne Universityniversiti Pendididikan Sultan IdrisInstead, the use of hadith memes among Muslim communities is rampant, and the study of hadith memes is scarce. This study, therefore, aims to examine the use of hadith memes by millennial Ulama and the types and content of hadith memes disseminated and exchanged in the virtual world by millennial Ulama. This study built thematic hadith memes based on their contents and formats on social media platforms using Rajan's (2015) theory of religious memes. This study employed a netnography method, collecting data from the social media sites Facebook and WhatsApp of Islamic millennial Ulama. We used a thematic approach in analyzing the data. Our results show that hadith memes disseminated on social media sites fall into four themes. The first theme is prayer hadith memes that present the traditions of prayers in Islam. The second theme is hadith memes related to sacrifice, which depict messages of Muslims' willingness to practice gratitude and to sacrifice to do things according to Allah's will. The third theme of the hadith memes is that they present messages about the afterlife, which tells about the end of life, such as life in the grave, hell, and heaven. The last theme is hadith memes about tolerance, which tell about the importance of living in tolerance and respecting each other. We conclude that our study contributed to understanding the distribution of hadith meme themes in the virtual world to enhance the sharing and exchange of Islamic teachings.https://jurnaliainpontianak.or.id/index.php/alalbab/article/view/2778hadith memessocial mediaonline hadiththematic analysisnetnography
spellingShingle Ermawati Usman
Nurdin Nurdin
Ashir Ahmed
Miftachul Huda
A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media
Al-Albab
hadith memes
social media
online hadith
thematic analysis
netnography
title A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media
title_full A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media
title_fullStr A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media
title_full_unstemmed A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media
title_short A Netnography Analysis of Thematic ­Hadith Memes Distribution on ­­ Social Media
title_sort netnography analysis of thematic hadith memes distribution on social media
topic hadith memes
social media
online hadith
thematic analysis
netnography
url https://jurnaliainpontianak.or.id/index.php/alalbab/article/view/2778
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