Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah

The purpose of this study was to see modern market development with the Franchise concept and in collaboration with third parties opens a partnership space in the management of Village Business Stores carried out by BUMDes managers. This study aims to analyze the implementation of the business strat...

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Main Authors: Agung Prawijaya, R. Hamdani Harahap, Erika Revida
Format: Article
Language:English
Published: Universitas Medan Area 2021-12-01
Series:Perspektif: Jurnal Ilmu-ilmu Sosial
Subjects:
Online Access:http://ojs.uma.ac.id/index.php/perspektif/article/view/5371
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author Agung Prawijaya
R. Hamdani Harahap
Erika Revida
author_facet Agung Prawijaya
R. Hamdani Harahap
Erika Revida
author_sort Agung Prawijaya
collection DOAJ
description The purpose of this study was to see modern market development with the Franchise concept and in collaboration with third parties opens a partnership space in the management of Village Business Stores carried out by BUMDes managers. This study aims to analyze the implementation of the business strategy developed by BUMDes-Mart Berkah Jatimulyo Village, Pegajahan District, Serdang Bedagai Regency, using the business model canvas as a tool to identify existing business models. This research uses descriptive qualitative research methods, data collection techniques by conducting literature studies and research in the field. Data analysis was carried out by collecting data, reducing data, presenting data and drawing conclusions. The results obtained are in the form of a description of the nine elements in the business model consisting of customer segments, value proposition, customer relationships, customer segments, channels, revenue streams, cost structure, key activities, key resources, key partners. This business model will find out the weaknesses and strengths of a business that is being run and to find out what strategies can be implemented in the future. In addition to these aspects, the findings in this study are that there are factors that influence the business model canvas on BUMDes-Mart, namely in terms of market and financial segments.
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institution Kabale University
issn 2085-0328
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publishDate 2021-12-01
publisher Universitas Medan Area
record_format Article
series Perspektif: Jurnal Ilmu-ilmu Sosial
spelling doaj-art-68e4ed6e61ad45ab90766e1397c5d6ec2024-12-02T04:33:15ZengUniversitas Medan AreaPerspektif: Jurnal Ilmu-ilmu Sosial2085-03282021-12-0111116917810.31289/perspektif.v11i1.53713013Strategi Bisnis Business Model Canvas pada Bumdes-Mart BerkahAgung Prawijaya0R. Hamdani Harahap1Erika Revida2Universitas Sumatera UtaraUniversitas Sumatera UtaraUniversitas Sumatera UtaraThe purpose of this study was to see modern market development with the Franchise concept and in collaboration with third parties opens a partnership space in the management of Village Business Stores carried out by BUMDes managers. This study aims to analyze the implementation of the business strategy developed by BUMDes-Mart Berkah Jatimulyo Village, Pegajahan District, Serdang Bedagai Regency, using the business model canvas as a tool to identify existing business models. This research uses descriptive qualitative research methods, data collection techniques by conducting literature studies and research in the field. Data analysis was carried out by collecting data, reducing data, presenting data and drawing conclusions. The results obtained are in the form of a description of the nine elements in the business model consisting of customer segments, value proposition, customer relationships, customer segments, channels, revenue streams, cost structure, key activities, key resources, key partners. This business model will find out the weaknesses and strengths of a business that is being run and to find out what strategies can be implemented in the future. In addition to these aspects, the findings in this study are that there are factors that influence the business model canvas on BUMDes-Mart, namely in terms of market and financial segments.http://ojs.uma.ac.id/index.php/perspektif/article/view/5371bumdes-martcanvas modelbusiness strategy
spellingShingle Agung Prawijaya
R. Hamdani Harahap
Erika Revida
Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah
Perspektif: Jurnal Ilmu-ilmu Sosial
bumdes-mart
canvas model
business strategy
title Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah
title_full Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah
title_fullStr Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah
title_full_unstemmed Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah
title_short Strategi Bisnis Business Model Canvas pada Bumdes-Mart Berkah
title_sort strategi bisnis business model canvas pada bumdes mart berkah
topic bumdes-mart
canvas model
business strategy
url http://ojs.uma.ac.id/index.php/perspektif/article/view/5371
work_keys_str_mv AT agungprawijaya strategibisnisbusinessmodelcanvaspadabumdesmartberkah
AT rhamdaniharahap strategibisnisbusinessmodelcanvaspadabumdesmartberkah
AT erikarevida strategibisnisbusinessmodelcanvaspadabumdesmartberkah