Empowering Micro-Businesses: Unveiling the Catalysts behind Social Media Integration in Indonesia
Background: An enormous number of micro-businesses in Indonesia have not joined the digital platforms, despite the evident benefits associated with making this transition. One viable avenue for initiating digitalization is through leveraging social media, characterized by its cost-effectiveness and...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-11-01
|
| Series: | TIJAB (The International Journal of Applied Business) |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/56314 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|