The Role of Planned Behavior in Predicting Customer Orientation

The Role of Planned Behavior in Predicting Customer Orientation

The purpose of this qualitative research was to investigate the role of planned behavior in predicting customer orientation in the Iranian gas industry. The participants were 17 experts from the National Iranian Gas Company who were selected using purposive sampling and based on theoretical saturati...

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Bibliographic Details
Main Authors: Hasanbarog Zhila Mahrooz, Rasouli Eshaq, Ardabili Farzad Sattari, Azadi Behnam
Format: Article
Language:English
Published: Faculty of Law and Economic Sciences University of Zielona Góra 2022-12-01
Series:Management
Subjects:
behavior prediction
planned behavior
customer orientation
gas industry
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Online Access:https://doi.org/10.2478/manment-2019-0095
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