La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale
Despite the significant presence of persuasive communication messages little empirical research has studied the cognitive processes underlying their creation. Lying on a theoretical frame, based on creativity models, cognition and social representations, this exploratory qualitative research aims to...
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| Format: | Article |
| Language: | English |
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Université du Québec à Montréal
2017-12-01
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| Series: | Communiquer |
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| Online Access: | https://journals.openedition.org/communiquer/2329 |
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| _version_ | 1841543311614017536 |
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| author | Didier Courbet Marie-Pierre Fourquet-Courbet Séverine Halimi-Falkowicz |
| author_facet | Didier Courbet Marie-Pierre Fourquet-Courbet Séverine Halimi-Falkowicz |
| author_sort | Didier Courbet |
| collection | DOAJ |
| description | Despite the significant presence of persuasive communication messages little empirical research has studied the cognitive processes underlying their creation. Lying on a theoretical frame, based on creativity models, cognition and social representations, this exploratory qualitative research aims to better understand the creation processes of two different French populations of “creative”. Namely, creators of digital advertising and creators of environmental communication campaign. The results show similarities and differences between the two populations in regards of the creative cognitive processes and in the metacognitive reflexivity. For example, advertisers are more reflexive and can describe in detail how they “hear intrapsychic voices and dialogue with them in working memory”. In each population, there are two subcultures with different aesthetic and semiotic practices and standards, but all creatives seem to share three types of social representations and the same overestimation bias: a) of the power of the messages they conceived and b) of the truthfulness of their social representations. |
| format | Article |
| id | doaj-art-66f3223db6bb4d6c99bbb28363c63d41 |
| institution | Kabale University |
| issn | 2368-9587 |
| language | English |
| publishDate | 2017-12-01 |
| publisher | Université du Québec à Montréal |
| record_format | Article |
| series | Communiquer |
| spelling | doaj-art-66f3223db6bb4d6c99bbb28363c63d412025-01-13T13:44:42ZengUniversité du Québec à MontréalCommuniquer2368-95872017-12-0121153810.4000/communiquer.2329La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementaleDidier CourbetMarie-Pierre Fourquet-CourbetSéverine Halimi-FalkowiczDespite the significant presence of persuasive communication messages little empirical research has studied the cognitive processes underlying their creation. Lying on a theoretical frame, based on creativity models, cognition and social representations, this exploratory qualitative research aims to better understand the creation processes of two different French populations of “creative”. Namely, creators of digital advertising and creators of environmental communication campaign. The results show similarities and differences between the two populations in regards of the creative cognitive processes and in the metacognitive reflexivity. For example, advertisers are more reflexive and can describe in detail how they “hear intrapsychic voices and dialogue with them in working memory”. In each population, there are two subcultures with different aesthetic and semiotic practices and standards, but all creatives seem to share three types of social representations and the same overestimation bias: a) of the power of the messages they conceived and b) of the truthfulness of their social representations.https://journals.openedition.org/communiquer/2329social representationscreativitysocial cognitionadvertisingpersuasion |
| spellingShingle | Didier Courbet Marie-Pierre Fourquet-Courbet Séverine Halimi-Falkowicz La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale Communiquer social representations creativity social cognition advertising persuasion |
| title | La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale |
| title_full | La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale |
| title_fullStr | La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale |
| title_full_unstemmed | La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale |
| title_short | La créativité des concepteurs-rédacteurs : publicité digitale et communication environnementale |
| title_sort | la creativite des concepteurs redacteurs publicite digitale et communication environnementale |
| topic | social representations creativity social cognition advertising persuasion |
| url | https://journals.openedition.org/communiquer/2329 |
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