The antecedents of word of mouth intentions about a Brazilian tourist destination
The purpose of this research is to assess the constructs positive affection, negative affection, service quality, hedonic value, utilitarian value and satisfaction as antecedents considered by foreign tourists in their intention to recommend a Brazilian tourist destination. The analysis was supp...
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Main Authors: | Márcio Moutinho Abdalla, José Roberto Ribas, Paulo Roberto da Costa Vieira |
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Format: | Article |
Language: | English |
Published: |
University of Algarve, ESGHT/CINTURS
2014-01-01
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Series: | Tourism & Management Studies |
Subjects: | |
Online Access: | https://tmstudies.net/index.php/ectms/article/view/654/1168 |
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