Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
Even though the occurrence of hybrid entrepreneurs (people who work somewhere else but also own enterprises) is quite common, their personality traits and their influence on business performance have not yet been broadly studied, especially in the context of the tourism industry. Collecting data fro...
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Format: | Article |
Language: | English |
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Lodz University Press
2024-10-01
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Series: | Tourism |
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Online Access: | https://czasopisma.uni.lodz.pl/tourism/article/view/20754 |
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author | Shahnawaz Ahmad Dar Neda Ul Bashir |
author_facet | Shahnawaz Ahmad Dar Neda Ul Bashir |
author_sort | Shahnawaz Ahmad Dar |
collection | DOAJ |
description | Even though the occurrence of hybrid entrepreneurs (people who work somewhere else but also own enterprises) is quite common, their personality traits and their influence on business performance have not yet been broadly studied, especially in the context of the tourism industry. Collecting data from tourism entrepreneurs in Jammu and Kashmir (J&K), India, the current study investigates how the Big Five personality traits of tourism hybrid entrepreneurs influence business performance. Further, risk aversion has been investigated through mediation to test whether the association between personality traits and business performance is affected in its presence. To achieve this goal, hierarchical regression analysis was used to study this influence and the results revealed that hybrid entrepreneur extraversion, conscientiousness, and openness to experience produces a favourable influence. In addition, risk aversion partially mediates the association between personality traits and business performance. Further interaction helps in explaining variance in a better way. The current study is the first to present data demonstrating the necessity for hybrid entrepreneurs to be investigated as a distinct category in personality-focused entrepreneurship research. |
format | Article |
id | doaj-art-668906b6a3fb4c298dda3cf76d43cac4 |
institution | Kabale University |
issn | 0867-5856 2080-6922 |
language | English |
publishDate | 2024-10-01 |
publisher | Lodz University Press |
record_format | Article |
series | Tourism |
spelling | doaj-art-668906b6a3fb4c298dda3cf76d43cac42025-01-17T07:06:02ZengLodz University PressTourism0867-58562080-69222024-10-0134212713710.18778/0867-5856.34.2.0920596Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneursShahnawaz Ahmad Dar0https://orcid.org/0000-0002-2438-1800Neda Ul Bashir1https://orcid.org/0000-0002-7862-5233University of Kashmir (Srinagar, India), Department of Tourism, Hospitality & Leisure StudiesUniversity of Kashmir (Srinagar, India), Department of Tourism, Hospitality & Leisure Studies Even though the occurrence of hybrid entrepreneurs (people who work somewhere else but also own enterprises) is quite common, their personality traits and their influence on business performance have not yet been broadly studied, especially in the context of the tourism industry. Collecting data from tourism entrepreneurs in Jammu and Kashmir (J&K), India, the current study investigates how the Big Five personality traits of tourism hybrid entrepreneurs influence business performance. Further, risk aversion has been investigated through mediation to test whether the association between personality traits and business performance is affected in its presence. To achieve this goal, hierarchical regression analysis was used to study this influence and the results revealed that hybrid entrepreneur extraversion, conscientiousness, and openness to experience produces a favourable influence. In addition, risk aversion partially mediates the association between personality traits and business performance. Further interaction helps in explaining variance in a better way. The current study is the first to present data demonstrating the necessity for hybrid entrepreneurs to be investigated as a distinct category in personality-focused entrepreneurship research.https://czasopisma.uni.lodz.pl/tourism/article/view/20754hybrid entrepreneurshiptourismbig five personality traitsbusiness performancerisk aversion |
spellingShingle | Shahnawaz Ahmad Dar Neda Ul Bashir Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs Tourism hybrid entrepreneurship tourism big five personality traits business performance risk aversion |
title | Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs |
title_full | Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs |
title_fullStr | Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs |
title_full_unstemmed | Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs |
title_short | Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs |
title_sort | influence of personality trait on business performance the mediating role of risk aversion in hybrid tourism entrepreneurs |
topic | hybrid entrepreneurship tourism big five personality traits business performance risk aversion |
url | https://czasopisma.uni.lodz.pl/tourism/article/view/20754 |
work_keys_str_mv | AT shahnawazahmaddar influenceofpersonalitytraitonbusinessperformancethemediatingroleofriskaversioninhybridtourismentrepreneurs AT nedaulbashir influenceofpersonalitytraitonbusinessperformancethemediatingroleofriskaversioninhybridtourismentrepreneurs |