Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs

Even though the occurrence of hybrid entrepreneurs (people who work somewhere else but also own enterprises) is quite common, their personality traits and their influence on business performance have not yet been broadly studied, especially in the context of the tourism industry. Collecting data fro...

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Main Authors: Shahnawaz Ahmad Dar, Neda Ul Bashir
Format: Article
Language:English
Published: Lodz University Press 2024-10-01
Series:Tourism
Subjects:
Online Access:https://czasopisma.uni.lodz.pl/tourism/article/view/20754
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author Shahnawaz Ahmad Dar
Neda Ul Bashir
author_facet Shahnawaz Ahmad Dar
Neda Ul Bashir
author_sort Shahnawaz Ahmad Dar
collection DOAJ
description Even though the occurrence of hybrid entrepreneurs (people who work somewhere else but also own enterprises) is quite common, their personality traits and their influence on business performance have not yet been broadly studied, especially in the context of the tourism industry. Collecting data from tourism entrepreneurs in Jammu and Kashmir (J&K), India, the current study investigates how the Big Five personality traits of tourism hybrid entrepreneurs influence business performance. Further, risk aversion has been investigated through mediation to test whether the association between personality traits and business performance is affected in its presence. To achieve this goal, hierarchical regression analysis was used to study this influence and the results revealed that hybrid entrepreneur extraversion, conscientiousness, and openness to experience produces a favourable influence. In addition, risk aversion partially mediates the association between personality traits and business performance. Further interaction helps in explaining variance in a better way. The current study is the first to present data demonstrating the necessity for hybrid entrepreneurs to be investigated as a distinct category in personality-focused entrepreneurship research.
format Article
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institution Kabale University
issn 0867-5856
2080-6922
language English
publishDate 2024-10-01
publisher Lodz University Press
record_format Article
series Tourism
spelling doaj-art-668906b6a3fb4c298dda3cf76d43cac42025-01-17T07:06:02ZengLodz University PressTourism0867-58562080-69222024-10-0134212713710.18778/0867-5856.34.2.0920596Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneursShahnawaz Ahmad Dar0https://orcid.org/0000-0002-2438-1800Neda Ul Bashir1https://orcid.org/0000-0002-7862-5233University of Kashmir (Srinagar, India), Department of Tourism, Hospitality & Leisure StudiesUniversity of Kashmir (Srinagar, India), Department of Tourism, Hospitality & Leisure Studies Even though the occurrence of hybrid entrepreneurs (people who work somewhere else but also own enterprises) is quite common, their personality traits and their influence on business performance have not yet been broadly studied, especially in the context of the tourism industry. Collecting data from tourism entrepreneurs in Jammu and Kashmir (J&K), India, the current study investigates how the Big Five personality traits of tourism hybrid entrepreneurs influence business performance. Further, risk aversion has been investigated through mediation to test whether the association between personality traits and business performance is affected in its presence. To achieve this goal, hierarchical regression analysis was used to study this influence and the results revealed that hybrid entrepreneur extraversion, conscientiousness, and openness to experience produces a favourable influence. In addition, risk aversion partially mediates the association between personality traits and business performance. Further interaction helps in explaining variance in a better way. The current study is the first to present data demonstrating the necessity for hybrid entrepreneurs to be investigated as a distinct category in personality-focused entrepreneurship research.https://czasopisma.uni.lodz.pl/tourism/article/view/20754hybrid entrepreneurshiptourismbig five personality traitsbusiness performancerisk aversion
spellingShingle Shahnawaz Ahmad Dar
Neda Ul Bashir
Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
Tourism
hybrid entrepreneurship
tourism
big five personality traits
business performance
risk aversion
title Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
title_full Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
title_fullStr Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
title_full_unstemmed Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
title_short Influence of personality trait on business performance: The mediating role of risk aversion in hybrid tourism entrepreneurs
title_sort influence of personality trait on business performance the mediating role of risk aversion in hybrid tourism entrepreneurs
topic hybrid entrepreneurship
tourism
big five personality traits
business performance
risk aversion
url https://czasopisma.uni.lodz.pl/tourism/article/view/20754
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AT nedaulbashir influenceofpersonalitytraitonbusinessperformancethemediatingroleofriskaversioninhybridtourismentrepreneurs