Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano
Several bi-national exhibitions staged in the Edwardian London became the first contemporary campaigns of public diplomacy. The emergence of exhibitions as a medium, the rise of mass consumption and mass media as well as the increased differentiation of leisure practices produced an environment wher...
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| Format: | Article |
| Language: | English |
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TELEMME - UMR 6570
2018-03-01
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| Series: | Amnis |
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| Online Access: | https://journals.openedition.org/amnis/3392 |
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| _version_ | 1841551070782816256 |
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| author | Jorge Villaverde |
| author_facet | Jorge Villaverde |
| author_sort | Jorge Villaverde |
| collection | DOAJ |
| description | Several bi-national exhibitions staged in the Edwardian London became the first contemporary campaigns of public diplomacy. The emergence of exhibitions as a medium, the rise of mass consumption and mass media as well as the increased differentiation of leisure practices produced an environment where some developing countries used the setup of bi-national exhibitions to sell their country in the capital of the leading world power. The governments of these countries sought to renegotiate their national image abroad by displaying both their cultural idiosyncrasy and economic development in order to find foreign investments, forge political alliances and improve their country’s outside perception. |
| format | Article |
| id | doaj-art-653c5f9913bd435e821d865f99b3e697 |
| institution | Kabale University |
| issn | 1764-7193 |
| language | English |
| publishDate | 2018-03-01 |
| publisher | TELEMME - UMR 6570 |
| record_format | Article |
| series | Amnis |
| spelling | doaj-art-653c5f9913bd435e821d865f99b3e6972025-01-09T16:31:35ZengTELEMME - UMR 6570Amnis1764-71932018-03-01210.4000/amnis.3392Una arqueología del nation branding : las exposiciones binacionales del Londres eduardianoJorge VillaverdeSeveral bi-national exhibitions staged in the Edwardian London became the first contemporary campaigns of public diplomacy. The emergence of exhibitions as a medium, the rise of mass consumption and mass media as well as the increased differentiation of leisure practices produced an environment where some developing countries used the setup of bi-national exhibitions to sell their country in the capital of the leading world power. The governments of these countries sought to renegotiate their national image abroad by displaying both their cultural idiosyncrasy and economic development in order to find foreign investments, forge political alliances and improve their country’s outside perception.https://journals.openedition.org/amnis/3392JapanExhibitionsNation BrandingPublic DiplomacyLondonInternational Relations |
| spellingShingle | Jorge Villaverde Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano Amnis Japan Exhibitions Nation Branding Public Diplomacy London International Relations |
| title | Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano |
| title_full | Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano |
| title_fullStr | Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano |
| title_full_unstemmed | Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano |
| title_short | Una arqueología del nation branding : las exposiciones binacionales del Londres eduardiano |
| title_sort | una arqueologia del nation branding las exposiciones binacionales del londres eduardiano |
| topic | Japan Exhibitions Nation Branding Public Diplomacy London International Relations |
| url | https://journals.openedition.org/amnis/3392 |
| work_keys_str_mv | AT jorgevillaverde unaarqueologiadelnationbrandinglasexposicionesbinacionalesdellondreseduardiano |