INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION

In a world were consumer is attacked by information and the decisional process is hampered by the multitudine of choices, the consumption can be explained through a multidisciplinary approach that can integrate also the economic and psychological variables. People are faced with having to choose one...

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Main Authors: Mihaela Andreea STROE, Elena Mihaela ILIESCU
Format: Article
Language:English
Published: Nicolae Titulescu University Publishing House 2014-05-01
Series:Challenges of the Knowledge Society
Subjects:
Online Access:http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=05_economics%2F&download=CKS+2014_economics_art.061.pdf
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author Mihaela Andreea STROE
Elena Mihaela ILIESCU
author_facet Mihaela Andreea STROE
Elena Mihaela ILIESCU
author_sort Mihaela Andreea STROE
collection DOAJ
description In a world were consumer is attacked by information and the decisional process is hampered by the multitudine of choices, the consumption can be explained through a multidisciplinary approach that can integrate also the economic and psychological variables. People are faced with having to choose one option out of many desirable choices, thus their options are evaluated in terms of missed opportunities instead of the opportunity's potential. In this playground appears the regret aversion that can paralyze the action of the consumer and recreate the frame in which this acts. That is why, this area has been approached through a multidiciplinary perspective that can explain better the decisional process of the buyer that can act also in a subjective and non-linear way ante and post-factum decision making.
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institution Kabale University
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language English
publishDate 2014-05-01
publisher Nicolae Titulescu University Publishing House
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series Challenges of the Knowledge Society
spelling doaj-art-64fd1ce4af6b4a39af2e636dbbe82c4b2025-01-02T15:16:07ZengNicolae Titulescu University Publishing HouseChallenges of the Knowledge Society2068-77962068-77962014-05-0141579585INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISIONMihaela Andreea STROE0Elena Mihaela ILIESCU1Assistant Lecturer, PhD, Faculty of Economic Studies, “Nicolae Titulescu” University of Bucharest (e-mail: stroeandreea@univnt.ro).Lecturer, PhD, Faculty of Economic Studies, “Nicolae Titulescu” University of Bucharest (e-mail: mag_mihaela@yahoo.com).In a world were consumer is attacked by information and the decisional process is hampered by the multitudine of choices, the consumption can be explained through a multidisciplinary approach that can integrate also the economic and psychological variables. People are faced with having to choose one option out of many desirable choices, thus their options are evaluated in terms of missed opportunities instead of the opportunity's potential. In this playground appears the regret aversion that can paralyze the action of the consumer and recreate the frame in which this acts. That is why, this area has been approached through a multidiciplinary perspective that can explain better the decisional process of the buyer that can act also in a subjective and non-linear way ante and post-factum decision making.http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=05_economics%2F&download=CKS+2014_economics_art.061.pdfconsumerdecisionregret aversioninterdisciplinarityeconomic crises.
spellingShingle Mihaela Andreea STROE
Elena Mihaela ILIESCU
INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION
Challenges of the Knowledge Society
consumer
decision
regret aversion
interdisciplinarity
economic crises.
title INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION
title_full INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION
title_fullStr INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION
title_full_unstemmed INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION
title_short INTERDISCIPLINARY PERSPECTIVES ON INDIVIDUAL CONSUMPTION DECISION
title_sort interdisciplinary perspectives on individual consumption decision
topic consumer
decision
regret aversion
interdisciplinarity
economic crises.
url http://cks.univnt.ro/uploads/cks_2014_articles/index.php?dir=05_economics%2F&download=CKS+2014_economics_art.061.pdf
work_keys_str_mv AT mihaelaandreeastroe interdisciplinaryperspectivesonindividualconsumptiondecision
AT elenamihaelailiescu interdisciplinaryperspectivesonindividualconsumptiondecision