Techniques and actions to promote domestic agri-food products on foreign markets
The purpose of this research is to identify the techniques and actions for the promotion of domestic agri-food products on foreign markets. Promotion involves communication with the consumer, not necessarily directly, but with the aim of positively influencing his wishes or actions. On international...
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| Format: | Article |
| Language: | English |
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Free International University of Moldova
2022-11-01
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| Series: | EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences |
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| Online Access: | https://ibn.idsi.md/ro/vizualizare_articol/168844 |
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| _version_ | 1841543405759365120 |
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| author | BURBULEA Rodica MOROI Elena |
| author_facet | BURBULEA Rodica MOROI Elena |
| author_sort | BURBULEA Rodica |
| collection | DOAJ |
| description | The purpose of this research is to identify the techniques and actions for the promotion of domestic agri-food products on foreign markets. Promotion involves communication with the consumer, not necessarily directly, but with the aim of positively influencing his wishes or actions. On international markets, it is often difficult to coordinate the promotion strategy with the other marketing strategies due to the high degree of variability of promotion tools and because, however, culture, customs and language differences also complicate the promotion activity. The promotion of agri-food products on foreign markets includes a set of actions and means aimed at informing and attracting potential buyers in order to satisfy their needs and desires and, implicitly, to increase the economic efficiency of the activity of the producing enterprises. |
| format | Article |
| id | doaj-art-64e257d164b845abbb090abe962c7ab7 |
| institution | Kabale University |
| issn | 2587-344X |
| language | English |
| publishDate | 2022-11-01 |
| publisher | Free International University of Moldova |
| record_format | Article |
| series | EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences |
| spelling | doaj-art-64e257d164b845abbb090abe962c7ab72025-01-13T12:04:44ZengFree International University of MoldovaEcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences2587-344X2022-11-013-452632https://doi.org/10.54481/ecosoen.2022.3-4.04Techniques and actions to promote domestic agri-food products on foreign marketsBURBULEA Rodica0https://orcid.org/0000-0003-4462-6534MOROI Elena1https://orcid.org/0000-0002-8385-9210Technical University of Moldova, Chisinau Technical University of Moldova, Chisinau The purpose of this research is to identify the techniques and actions for the promotion of domestic agri-food products on foreign markets. Promotion involves communication with the consumer, not necessarily directly, but with the aim of positively influencing his wishes or actions. On international markets, it is often difficult to coordinate the promotion strategy with the other marketing strategies due to the high degree of variability of promotion tools and because, however, culture, customs and language differences also complicate the promotion activity. The promotion of agri-food products on foreign markets includes a set of actions and means aimed at informing and attracting potential buyers in order to satisfy their needs and desires and, implicitly, to increase the economic efficiency of the activity of the producing enterprises. https://ibn.idsi.md/ro/vizualizare_articol/168844promotionforeign tradeexportimportstrategycompetitiveness |
| spellingShingle | BURBULEA Rodica MOROI Elena Techniques and actions to promote domestic agri-food products on foreign markets EcoSoEn: Ştiinţe Economice, Sociale şi Inginereşti = Economics, Social and Engineering Sciences promotion foreign trade export import strategy competitiveness |
| title | Techniques and actions to promote domestic agri-food products on foreign markets |
| title_full | Techniques and actions to promote domestic agri-food products on foreign markets |
| title_fullStr | Techniques and actions to promote domestic agri-food products on foreign markets |
| title_full_unstemmed | Techniques and actions to promote domestic agri-food products on foreign markets |
| title_short | Techniques and actions to promote domestic agri-food products on foreign markets |
| title_sort | techniques and actions to promote domestic agri food products on foreign markets |
| topic | promotion foreign trade export import strategy competitiveness |
| url | https://ibn.idsi.md/ro/vizualizare_articol/168844 |
| work_keys_str_mv | AT burbulearodica techniquesandactionstopromotedomesticagrifoodproductsonforeignmarkets AT moroielena techniquesandactionstopromotedomesticagrifoodproductsonforeignmarkets |