Perception of Eco-innovation Based on Educational Attainment
Aim: To evaluate the influence of educational attainment on the perception of ecological innovation was the main objective of the paper. The depth of attention paid to the interdisciplinary impact of innovations and education in society ultimately affects the level of the culture of education and...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Warsaw
2023-01-01
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| Series: | European Management Studies |
| Subjects: | |
| Online Access: | https://press.wz.uw.edu.pl/ems/vol21/iss2/5 |
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| Summary: | Aim: To evaluate the influence of educational attainment on the perception of ecological innovation was
the main objective of the paper. The depth of attention paid to the interdisciplinary impact of innovations
and education in society ultimately affects the level of the culture of education and whether the innovations
that arise respect people and their environment.
Design/methodology/approach: Input data gathered via survey of customers using the Kano questionnaire.
The research applied the Kano model to data processing. The analysis allowed us to measure and explore
the emotional reactions of Slovak customers to products.
Findings: If multidisciplinary innovations positively affect the environmental, economic, and social
development of society, they also tend to increase competitiveness of regions and lead to sustainability,
development, and the knowledge economy. It can be concluded that the level of education achieved
affects attitudes towards ecological innovation. The higher the education level of the respondents, the more
sensitively they perceived the issue of eco-innovation. The interpretation of the results is a contribution
to the discussion about the importance of education with an interdisciplinary overlap, as well as a view
on innovation that respects individuals, society, and the environment.
Research limitations/implications: Even though the results demonstrate the influence of the attitudes
of Slovak customers depending on their educational attainment, it is necessary to verify whether they
are reflected in real purchasing behavior.
Originality/value: The originality of the research lies in the methodical approach of connecting the
perception of ecological product innovations and the socio-demographic aspect (educational attainment)
in the market conditions of the Slovak Republic. |
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| ISSN: | 2956-7602 |