Relationship selling impact on sales effectiveness: an evaluation from a health insurance agent’s perspective

Relationship selling impact on sales effectiveness: an evaluation from a health insurance agent’s perspective

This research paper examines the relationship selling impact on sales effectiveness in Health Insurance from an agent’s perspective. The study analyzed primary data by personal interaction with respondents in the Karnataka region, India, and used descriptive research with stratified sampling. A samp...

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Bibliographic Details
Main Authors: Santosh Nayak, Satish Kumar, Rita Rani Chopra, Ankitha Shetty
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2024-12-01
Series:Insurance Markets and Companies
Subjects:
agents
effectiveness
insurance
relationship
sales
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21213/IMС_2024_02_Nayak.pdf
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