Integrasi Quality Function Deployment (QFD) dan Conjoint Analysis untuk Mengetahui Preferensi Konsumen
The advantages of QFD is to translate customer need into a technical response. But QFD has some disadvantages related to the difficulties in distinguishing the difference of needs between consumers, difficulties to fulfill the needs of different consumer groups, and the exietence of conceptual gap...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Andalas
2016-04-01
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| Series: | Jurnal Optimasi Sistem Industri |
| Subjects: | |
| Online Access: | https://josi.ft.unand.ac.id/index.php/josi/article/view/277 |
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