Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders

Freemium Business Models as the Foundation for Growing an E-business Venture: A Multiple Case Study of Industry Leaders

In e-business freemium business models have become legitiate. However, current research provides litte insight on how the free and premium offring should be employed to lead to growth and success in the long run. The presented research aims to fil this gap by investiatig how the property ‘free’ was...

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Bibliographic Details
Main Authors: Franziska Günzel-Jensen, Anna B. Holm
Format: Article
Language:English
Published: Cognitione Foundation for the Dissemination of Knowledge and Science 2015-01-01
Series:Journal of Entrepreneurship, Management and Innovation
Subjects:
business model
case study
entrepreneurial venture
freemium
growth
IT
nascent business model
Online Access: http://jemi.edu.pl/uploadedFiles/file/all-issues/vol11/issue1/JEMI_Vol11_Issue1_2015_Article5.pdf
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