Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia

Drivers of Mobile Game Addiction and Its Impact on Game Loyalty and In-App Purchase Intention Among Gen-Z in Indonesia

Purpose: This study aims to analyze the influence of flow experience, escapism, and playfulness on mobile game addiction, and to examine how mobile game addiction affects game loyalty and in-app purchase intention among Generation Z in Indonesia. Method: A quantitative research design was employed....

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Bibliographic Details
Main Authors: Miftah Mahardhika Airlangga, Lizar Alfansi
Format: Article
Language:English
Published: Universitas Islam Negeri (UIN) Mataram, Faculty of Islamic Economics and Business 2025-05-01
Series:Journal of Enterprise and Development
Subjects:
Game Addiction
Game Loyalty
In-App Purchase Intention
Generation Z
Mobile Legends
Online Access:https://journal.uinmataram.ac.id/index.php/jed/article/view/13120
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