Gamify to persuade: A systematic review of gamified sustainable mobility

The increasing need to address climate change has intensified efforts to promote green transportation options, such as cycling and public transit. Over the past few decades, gamification—the integration of game-like elements into non-game contexts to motivate and engage people in adopting new behavi...

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Main Authors: Simone Bassanelli, Riccardo Belliato, Federico Bonetti, Martina Vacondio, Federica Gini, Lorenzo Zambotto, Annapaola Marconi
Format: Article
Language:English
Published: Elsevier 2025-02-01
Series:Acta Psychologica
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Online Access:http://www.sciencedirect.com/science/article/pii/S0001691824005651
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author Simone Bassanelli
Riccardo Belliato
Federico Bonetti
Martina Vacondio
Federica Gini
Lorenzo Zambotto
Annapaola Marconi
author_facet Simone Bassanelli
Riccardo Belliato
Federico Bonetti
Martina Vacondio
Federica Gini
Lorenzo Zambotto
Annapaola Marconi
author_sort Simone Bassanelli
collection DOAJ
description The increasing need to address climate change has intensified efforts to promote green transportation options, such as cycling and public transit. Over the past few decades, gamification—the integration of game-like elements into non-game contexts to motivate and engage people in adopting new behaviors—has emerged as a strategy to encourage the use of sustainable transportation. This literature review examines how gamification has been used to drive the adoption of green transportation. Following the PRISMA methodology, 49 documents were initially screened, leading to a final selection of 14 papers. We analyze the stakeholders involved, the game elements, the external rewards (e.g., financial incentives), and persuasive strategies employed, and the overall effectiveness of these initiatives both in the short and in the long term. We also explore the relationship between game elements and persuasive approaches, offering insights into how they are related. Finally, we propose a research agenda that emphasizes the exploration of different game elements and the need for a multidisciplinary approach to designing gameful systems that promote sustainable behaviors.
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institution Kabale University
issn 0001-6918
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publishDate 2025-02-01
publisher Elsevier
record_format Article
series Acta Psychologica
spelling doaj-art-6254f0ea3c004ad68cb1d3e8f208d04b2025-01-12T05:24:03ZengElsevierActa Psychologica0001-69182025-02-01252104687Gamify to persuade: A systematic review of gamified sustainable mobilitySimone Bassanelli0Riccardo Belliato1Federico Bonetti2Martina Vacondio3Federica Gini4Lorenzo Zambotto5Annapaola Marconi6Fondazione Bruno Kessler, Via Sommarive, 18, 38123 Trento, Italy; Corresponding author at: Via Guido Rossa, 473, 51100, Pistoia (Italy).Fondazione Bruno Kessler, Via Sommarive, 18, 38123 Trento, Italy; University of Udine, Via Palladio, 8, 33100 Udine, ItalyFondazione Bruno Kessler, Via Sommarive, 18, 38123 Trento, ItalyFondazione Bruno Kessler, Via Sommarive, 18, 38123 Trento, Italy; University of Trento, Via Calepina, 14, 38122 Trento, ItalyFondazione Bruno Kessler, Via Sommarive, 18, 38123 Trento, Italy; University of Trento, Via Calepina, 14, 38122 Trento, ItalyUniversity of Trento, Via Calepina, 14, 38122 Trento, ItalyFondazione Bruno Kessler, Via Sommarive, 18, 38123 Trento, ItalyThe increasing need to address climate change has intensified efforts to promote green transportation options, such as cycling and public transit. Over the past few decades, gamification—the integration of game-like elements into non-game contexts to motivate and engage people in adopting new behaviors—has emerged as a strategy to encourage the use of sustainable transportation. This literature review examines how gamification has been used to drive the adoption of green transportation. Following the PRISMA methodology, 49 documents were initially screened, leading to a final selection of 14 papers. We analyze the stakeholders involved, the game elements, the external rewards (e.g., financial incentives), and persuasive strategies employed, and the overall effectiveness of these initiatives both in the short and in the long term. We also explore the relationship between game elements and persuasive approaches, offering insights into how they are related. Finally, we propose a research agenda that emphasizes the exploration of different game elements and the need for a multidisciplinary approach to designing gameful systems that promote sustainable behaviors.http://www.sciencedirect.com/science/article/pii/S0001691824005651GamificationBehavioral changeMobilityTransportationPersuasionGame elements
spellingShingle Simone Bassanelli
Riccardo Belliato
Federico Bonetti
Martina Vacondio
Federica Gini
Lorenzo Zambotto
Annapaola Marconi
Gamify to persuade: A systematic review of gamified sustainable mobility
Acta Psychologica
Gamification
Behavioral change
Mobility
Transportation
Persuasion
Game elements
title Gamify to persuade: A systematic review of gamified sustainable mobility
title_full Gamify to persuade: A systematic review of gamified sustainable mobility
title_fullStr Gamify to persuade: A systematic review of gamified sustainable mobility
title_full_unstemmed Gamify to persuade: A systematic review of gamified sustainable mobility
title_short Gamify to persuade: A systematic review of gamified sustainable mobility
title_sort gamify to persuade a systematic review of gamified sustainable mobility
topic Gamification
Behavioral change
Mobility
Transportation
Persuasion
Game elements
url http://www.sciencedirect.com/science/article/pii/S0001691824005651
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AT martinavacondio gamifytopersuadeasystematicreviewofgamifiedsustainablemobility
AT federicagini gamifytopersuadeasystematicreviewofgamifiedsustainablemobility
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