Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru

Peru faces substantial social and economic inequality. Rural communities experience social exclusion through the undervaluation of their cultural heritage and native languages, creating significant barriers to their personal and professional growth. Higher education scholarships aim to address this...

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Main Authors: Mauro Marino-Jiménez, Carlos Torres-Ravello, Lizlaleyne Ramírez-Rodríguez
Format: Article
Language:English
Published: Taylor & Francis Group 2024-12-01
Series:Cogent Education
Subjects:
Online Access:https://www.tandfonline.com/doi/10.1080/2331186X.2024.2431939
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author Mauro Marino-Jiménez
Carlos Torres-Ravello
Lizlaleyne Ramírez-Rodríguez
author_facet Mauro Marino-Jiménez
Carlos Torres-Ravello
Lizlaleyne Ramírez-Rodríguez
author_sort Mauro Marino-Jiménez
collection DOAJ
description Peru faces substantial social and economic inequality. Rural communities experience social exclusion through the undervaluation of their cultural heritage and native languages, creating significant barriers to their personal and professional growth. Higher education scholarships aim to address this issue, yet educational institutions—typically based in urban areas—often present a disorienting environment for these students, affecting both their academic performance and overall experience. This study proposes an audiovisual literacy program for scholarship students at a private university in Peru, designed to enhance their identity and development within an urban setting. Findings suggest that such a program can foster positive change by reinforcing students’ sense of identity, valuing their cultural heritage, and strengthening their connection to the university environment.
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series Cogent Education
spelling doaj-art-621ff53ae34e4ca79098d009bac8d0732024-11-22T15:52:11ZengTaylor & Francis GroupCogent Education2331-186X2024-12-0111110.1080/2331186X.2024.2431939Identity of a vulnerable audience in their higher education center: the case of scholarship holders in PeruMauro Marino-Jiménez0Carlos Torres-Ravello1Lizlaleyne Ramírez-Rodríguez2Carrera de Comunicaciones, Facultad de Comunicación, Universidad San Ignacio de Loyola, Lima, PerúCarrera de Ciencias de la Comunicación, Universidad César Vallejo, Lima, PerúEscuela de Posgrado, Universidad Nacional Mayor de San Marcos, Lima, PerúPeru faces substantial social and economic inequality. Rural communities experience social exclusion through the undervaluation of their cultural heritage and native languages, creating significant barriers to their personal and professional growth. Higher education scholarships aim to address this issue, yet educational institutions—typically based in urban areas—often present a disorienting environment for these students, affecting both their academic performance and overall experience. This study proposes an audiovisual literacy program for scholarship students at a private university in Peru, designed to enhance their identity and development within an urban setting. Findings suggest that such a program can foster positive change by reinforcing students’ sense of identity, valuing their cultural heritage, and strengthening their connection to the university environment.https://www.tandfonline.com/doi/10.1080/2331186X.2024.2431939Inclusive audiovisual communicationBeca 18cultural identityvulnerable audiencesinstitutional imageEconomics
spellingShingle Mauro Marino-Jiménez
Carlos Torres-Ravello
Lizlaleyne Ramírez-Rodríguez
Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru
Cogent Education
Inclusive audiovisual communication
Beca 18
cultural identity
vulnerable audiences
institutional image
Economics
title Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru
title_full Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru
title_fullStr Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru
title_full_unstemmed Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru
title_short Identity of a vulnerable audience in their higher education center: the case of scholarship holders in Peru
title_sort identity of a vulnerable audience in their higher education center the case of scholarship holders in peru
topic Inclusive audiovisual communication
Beca 18
cultural identity
vulnerable audiences
institutional image
Economics
url https://www.tandfonline.com/doi/10.1080/2331186X.2024.2431939
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AT lizlaleyneramirezrodriguez identityofavulnerableaudienceintheirhighereducationcenterthecaseofscholarshipholdersinperu