Decoding Organic Food Buying Intention: The Interplay of Health Consciousness and Perceived Value Among Urban Consumers in Malang

Decoding Organic Food Buying Intention: The Interplay of Health Consciousness and Perceived Value Among Urban Consumers in Malang

This study investigates the role of health consciousness and consumer perceived value (CPV) in shaping organic food purchase intentions among urban consumers in Malang City, Indonesia. Amid rising health awareness and growing demand for organic products, this research explores how functional, emotio...

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Bibliographic Details
Main Authors: Simon Azriel Napitupulu, Budi Setiawan, Neza Rayesa, Novi Haryati, Ach. Ainur Rohman
Format: Article
Language:English
Published: University of Brawijaya 2025-07-01
Series:Habitat
Subjects:
consumer perceived value
health consciousness
purchase intention
organic food
Online Access:https://habitat.ub.ac.id/index.php/habitat/article/view/3807
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