Healthcare Marketing Evolution: A Comprehensive Exploration of New-Age Strategies and Patient-Centric Paradigms
This qualitative exploratory research comprehensively analyses modern healthcare marketing strategies by investigating the dynamic interplay between healthcare provision, technological advancements, and evolving marketing strategies by exploring how digital presence, content marketing, personalizati...
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Main Author: | Hafize Nurgül Durmuş Şenyapar |
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Format: | Article |
Language: | English |
Published: |
Sivas Cumhuriyet Üniversitesi
2024-07-01
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Series: | Cumhuriyet Üniversitesi İktisadi ve İdari Bilimler Dergisi |
Subjects: | |
Online Access: | https://dergipark.org.tr/tr/download/article-file/3699622 |
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