Customer Perceptions Of Modern Technology Integration In The Hospitality Industry

Customer Perceptions Of Modern Technology Integration In The Hospitality Industry

The hospitality and tourism industry has changed significantly through the use of modern technologies, both for travellers and service providers. Digitalisation, AI capabilities, IoT, and mobile technologies have enabled a personalised booking, travel, and accommodation experience that provides trav...

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Bibliographic Details
Main Author: Tomislav
Format: Article
Language:English
Published: Šibenik University of Applied Sciences 2024-07-01
Series:Elektronički Zbornik Radova Veleučilišta u Šibeniku
Subjects:
hospitality and tourism industry
modern technologies
customer experience;
two-sample t-test
k-means clustering.
Online Access:https://hrcak.srce.hr/file/461943
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