Unraveling Green Consumer Behaviour: A Systematic Literature Review
Background: Environmental concerns are increasingly influencing consumer decision-making, and green consumer behaviour has garnered attention in marketing and sustainability. Businesses, governments and researchers must understand green consumer behaviour in order to understand sustainable consumpti...
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| Main Authors: | , , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universitas Airlangga
2024-11-01
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| Series: | TIJAB (The International Journal of Applied Business) |
| Online Access: | https://e-journal.unair.ac.id/TIJAB/article/view/49605 |
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