Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness

The threat of phishing scams is rising, with increasingly deceptive techniques targeting social media platforms such as Instagram. Many users remain unaware of these risks, leaving them vulnerable. However, little research explores the impact of phishing education on social media, particularly Insta...

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Main Authors: Emma Mouncey, Simona Ciobotaru
Format: Article
Language:English
Published: Elsevier 2025-03-01
Series:Journal of Economic Criminology
Subjects:
Online Access:http://www.sciencedirect.com/science/article/pii/S2949791425000016
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author Emma Mouncey
Simona Ciobotaru
author_facet Emma Mouncey
Simona Ciobotaru
author_sort Emma Mouncey
collection DOAJ
description The threat of phishing scams is rising, with increasingly deceptive techniques targeting social media platforms such as Instagram. Many users remain unaware of these risks, leaving them vulnerable. However, little research explores the impact of phishing education on social media, particularly Instagram. This study surveyed 73 Instagram users regarding their awareness of phishing scams and anti-phishing education. Responses were analysed using descriptive statistics, linear regression, and content analysis to assess the perceived usefulness of phishing education and factors influencing engagement. Results indicate that phishing education enhances digital literacy, which users find valuable for their Instagram safety. Those who had completed training reported it as beneficial, regardless of the time since training. However, barriers such as time constraints and perceptions that training is boring or irrelevant were noted. The study discusses potential implications, including compulsory training and the use of digital nudges and micro-training to increase user awareness and engagement.
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publishDate 2025-03-01
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spelling doaj-art-5e0d47c7abc6492a85938353b11132c42025-01-17T04:52:30ZengElsevierJournal of Economic Criminology2949-79142025-03-017100125Phishing scams on social media: An evaluation of cyber awareness education on impact and effectivenessEmma Mouncey0Simona Ciobotaru1Corresponding author.; University of Portsmouth, School of Criminology and Criminal Justice, Rm. 5.27, St. Georges Building, 141 High St., Portsmouth PO12HY, United KingdomUniversity of Portsmouth, School of Criminology and Criminal Justice, Rm. 5.27, St. Georges Building, 141 High St., Portsmouth PO12HY, United KingdomThe threat of phishing scams is rising, with increasingly deceptive techniques targeting social media platforms such as Instagram. Many users remain unaware of these risks, leaving them vulnerable. However, little research explores the impact of phishing education on social media, particularly Instagram. This study surveyed 73 Instagram users regarding their awareness of phishing scams and anti-phishing education. Responses were analysed using descriptive statistics, linear regression, and content analysis to assess the perceived usefulness of phishing education and factors influencing engagement. Results indicate that phishing education enhances digital literacy, which users find valuable for their Instagram safety. Those who had completed training reported it as beneficial, regardless of the time since training. However, barriers such as time constraints and perceptions that training is boring or irrelevant were noted. The study discusses potential implications, including compulsory training and the use of digital nudges and micro-training to increase user awareness and engagement.http://www.sciencedirect.com/science/article/pii/S2949791425000016PhishingDigital literacyEducationInstagramSocial mediaUser centered survey
spellingShingle Emma Mouncey
Simona Ciobotaru
Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness
Journal of Economic Criminology
Phishing
Digital literacy
Education
Instagram
Social media
User centered survey
title Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness
title_full Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness
title_fullStr Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness
title_full_unstemmed Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness
title_short Phishing scams on social media: An evaluation of cyber awareness education on impact and effectiveness
title_sort phishing scams on social media an evaluation of cyber awareness education on impact and effectiveness
topic Phishing
Digital literacy
Education
Instagram
Social media
User centered survey
url http://www.sciencedirect.com/science/article/pii/S2949791425000016
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AT simonaciobotaru phishingscamsonsocialmediaanevaluationofcyberawarenesseducationonimpactandeffectiveness